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Open Places: our research on the brand experience in the Spirits world
TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.
2' reading time
TAG:
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO