IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
2' reading time
Banca Sella and TSW: analysis of the usability of the App to improve the experience
Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.
2' reading time
Design: creating, and shaping, by listening to people’s experiences
Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.
9' reading time
92% of B2B companies have the future in their hands
Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.
3' reading time
How to Put Art in a Book: art at the service of people
What is the role of publishing in its multiple relationships with art. Exhibition curated by Leonardo Sonnoli and hosted at the Teatrino of Palazzo Grassi, Venice.
1' reading time
17th Architecta Summit 2023: the central role of people
Architecta Summit 2023 in Venice: reflections on language, synergies and innovation. The design choices favor collaboration and importance of people.
3' reading time
Creating lasting connections with Emotional Design
Emotional Design creates digital products and services that meet user needs and generate lasting engagement and connections.
2' reading time
The importance of brand association and listening in design
How the art of creating a meaningful brand association goes beyond the surface of aesthetics and is intertwined with listening to people.
2' reading time
The role of listening in the development of a Minimum Viable Product
What is an MVP (Minimum Viable Product) and how to use it to develop digital products such as Apps, Software and Websites.
3' reading time
Rapid prototyping: a tool to engage people
Rapid prototyping: an innovative approach to create working prototypes and involve people in the design process.
2' reading time
Visual perception in co-design: an approach based on listening
How Gestalt theory and visual perception can integrate in co-design, allowing an approach based on listening to people.
2' reading time
The Design Sprint for collaborative and effective design
Design Sprint: A collaborative design method for getting quick results, testing ideas, and making decisions based on user feedback.
3' reading time
The power of rebranding: involving people in the transformation process
Rebranding: involving people in the transformation process increases emotional connection, achieves lasting results and creates an authentic identity.
2' reading time
Reducing the paradox of choice by involving people
Involving people allows you to understand their precious point of view to choose and organize information in a clear, simple and direct way.
2' reading time
The power of logo design: creating a memorable visual identity
How to create successful logos that will be a hallmark of a brand identity for many years to come.
2' reading time
Qualitative or quantitative usability tests: what’s the difference?
What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?
1' reading time
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