#Design

TSW shared its research on the tactile perception of materials by means of psychophysiological methods at the Salone del Mobile 2022.

A great experience is hospitality: this is the heart of TSW's project with Juventus, which involves people through usability tests and listening.

Visual communication obvious to the gap between what brands say they are, what they really are, and what people pick up on.

Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.

People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.

There are many aspects that influence consumer decisions. But how do you know them? Neuromarketing can give us some more answers.

TSW was at Milan Design Week to analyze interest for detectors and people experiences, in order to measure their emotions.

Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.