Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
Improving the retail experience with people: our research on the travel agencies of the future
In TSW, the main focus of interest is the experiences lived by people, some of these increasingly shifting towards digital, as in the case of retail.
2' reading time
Pampers: co-design activities to improve the experience for mothers
The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.
2' reading time
From usability test to co-design: how Pampers creates better customer experiences
After meeting TSW, many clients understand the importance of its sixth W, With: an extraordinary experience of reconnection. Fater's experience.
2' reading time
How to improve a product through people’s experiences and neurosciences: TSW at the Salone del Mobile 2022
TSW shared its research on the tactile perception of materials by means of psychophysiological methods at the Salone del Mobile 2022.
1' reading time
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
A great experience is hospitality: this is the heart of TSW's project with Juventus, which involves people through usability tests and listening.
1' reading time
The importance of visual communication in giving coherence to the message
Visual communication obvious to the gap between what brands say they are, what they really are, and what people pick up on.
3' reading time
Does the packaging of a product influence our purchasing decisions?
Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.
4' reading time
From data to people: the importance of Data Strategy
People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.
3' reading time
Beyond marketing: to Neuromarketing and beyond
There are many aspects that influence consumer decisions. But how do you know them? Neuromarketing can give us some more answers.
3' reading time
TSW at Milan Design Week. And of EMOTIONS.
TSW was at Milan Design Week to analyze interest for detectors and people experiences, in order to measure their emotions.
1' reading time
Constructive dialogue: when client and designer meet
Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.
3' reading time