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IED: Brand awareness strategy in the education sector
Social media strategy and personal branding for impREsa
Inside a TSW project: from listening to people to strategic decisions
Words of experience. Time: respecting it to enhance the brand experience
Service Design in healthcare: designing pathways, not just services
Bottega Veneta: UX research on e-commerce across international markets
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
Doctors with Africa CUAMM and TSW: new digital experience design
Cosmeceuticals Observatory: the value of research and focus groups
Words of experience. Trust: a dimension of customer experience
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IED: Brand awareness strategy in the education sector
TSW supports IED’s brand awareness strategy across Meta and TikTok, integrating corporate and campus channels to reach diverse audiences and build brand recognition over time.
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TAG:
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis