#Methods

Candy tested with TSW and our Experience Lab the Watch&Touch oven prior to its launch on the market.

TSW initiates two important scientific collaborations with the University of Granada and the Leeds School of Electronic and Electrical Engineering.

How much is it important the sample size if people for a neuromarketing test? Our Experience Lab answer will astonish you!

Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.

How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.

How to encourage the choices of consumers, and more generally of people? Nudging and gentle push can help us. Anteprima in modalità mobileAnteprima in modalità desktop

With eye tracking, people's gaze can be monitored to improve the user experience on websites, in retail and in many other contexts.

Maybe the truth machine doesn't really tell the truth, but neuromarketing tools can really help us to understand people's emotions.