Retail transformation and Customer Experience optimization
What are the transformations in retail and in which way companies can optimize their customer experience?
3' reading time
Neuromarketing and consumer behavior: what TSW XP Lab does
What people say, what people do, what people say to do is totally different. The answers by neuromarketing, to understand their behavior.
3' reading time
Analysis of user behavior: eye tracking glasses and shopping experience
Thanks to Pro Glasses 2 we are able to measure user behaviour in different contexts of information and services fruition.
2' reading time
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