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retail analysis
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Giorgia De Stefani
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
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Overview
Research into Experiences
Usability and ergonomics
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Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
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Giorgia De Stefani
Giorgia De Stefani
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Design for Experiences
17th Architecta Summit 2023: the central role of people
in
Design for Experiences
VUI: what is the Voice User Interface and how does it work?
in
Design for Experiences
Creating lasting connections with Emotional Design
in
Design for Experiences
Rapid prototyping: a tool to engage people
in
Design for Experiences
Difference between UI and UX: how User Interface and User Experience guarantee a successful digital product
in
Design for Experiences
Digital accessibility: what it means to design for everyone
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Marketing with Experiences
Brands that make their voices heard (and know how to listen)
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Design for Experiences
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
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Marketing with Experiences
Data analysis and privacy: the balance in analytics cookies
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When Technology Block Becomes an Invitation to Human Listening
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Experiences in our projects
Chocolate: our research together with customers to rethink the experience of brand and product
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SEO positioning: evolution and aspects to reconsider
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Experiences in our projects
Designing the best gaming experience: our research for the toy industry