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Journal of Experiences

#CRO

We operate a hybrid approach, which is the use of the Mixed Methods model, to analyze people’s behavior and improve the conversion rate.
in Marketing with Experiences
Data Analyst: what it does and why it is essential
The work of the Data Analyst is now strategic for every business. Find out how professionals listen to the network to provide management support.
6' reading time
in Marketing with Experiences
Is SEO increasingly human with the 2018 mobile algorithm?
With the new Google mobile algorithm of 2018 the SEO becomes more and more human and the contents are thought more and more thinking of people.
11' reading time
in Experiences in our projects
TSW and Volkswagen: improving any product or service with people’s opinions
The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.
2' reading time
in Laboratories of Experiences
TSW XP Lab: Enhancing Human Experience
Can we know what do people feel when they interact with brands? The answer is yes and we describe that on our new TSW XP Lab website.
1' reading time
in Laboratories of Experiences
It is never too late for a user test
A user test is always useful to gather valuable information to improve the #UX experience.
1' reading time
in Research into Experiences
Understanding consumers’ emotions with the electroencephalogram
Brain waves and the encephalogram can be used to understand consumer emotions and brand communication effectiveness.
2' reading time
in Research into Experiences
The truth machine applied to neuromarketing? That’s how.
Maybe the truth machine doesn't really tell the truth, but neuromarketing tools can really help us to understand people's emotions.
3' reading time
TAG: antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research
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