Journal of Experiences

#CRO

We operate a hybrid approach, which is the use of the Mixed Methods model, to analyze people’s behavior and improve the conversion rate.

in Marketing with Experiences

Is SEO increasingly human with the 2018 mobile algorithm?

With the new Google mobile algorithm of 2018 the SEO becomes more and more human and the contents are thought more and more thinking of people.

11' reading time

in Experiences in our projects

TSW and Volkswagen: improving any product or service with people’s opinions

The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.

2' reading time

in Laboratories of Experiences

TSW XP Lab: Enhancing Human Experience

Can we know what do people feel when they interact with brands? The answer is yes and we describe that on our new TSW XP Lab website.

1' reading time

in Laboratories of Experiences

It is never too late for a user test

A user test is always useful to gather valuable information to improve the #UX experience.

1' reading time

in Research into Experiences

Understanding consumers’ emotions with the electroencephalogram

Brain waves and the encephalogram can be used to understand consumer emotions and brand communication effectiveness.

2' reading time

in Research into Experiences

The truth machine applied to neuromarketing? That’s how.

Maybe the truth machine doesn't really tell the truth, but neuromarketing tools can really help us to understand people's emotions.

3' reading time

TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing

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