#CRO

We operate a hybrid approach, which is the use of the Mixed Methods model, to analyze people’s behavior and improve the conversion rate.

How to create an effective landing page? 10 rules for design
Creating an effective landing page: 10 rules to maximize conversions. Effective ads thanks to cta, content consistency and mobile-friendly design.
3' reading time
Digital marketing: what awaits us in the next 5 years
The digital marketing of the next 5 years: from artificial intelligence to personalization, here's how companies will increase their online visibility.
11' reading time
Data Analyst: what it does and why it is essential
The work of the Data Analyst is now strategic for every business. Find out how professionals listen to the network to provide management support.
6' reading time
Is SEO increasingly human with the 2018 mobile algorithm?
With the new Google mobile algorithm of 2018 the SEO becomes more and more human and the contents are thought more and more thinking of people.
11' reading time
TSW and Volkswagen: improving any product or service with people’s opinions
The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.
2' reading time
TSW XP Lab: Enhancing Human Experience
Can we know what do people feel when they interact with brands? The answer is yes and we describe that on our new TSW XP Lab website.
1' reading time
It is never too late for a user test
A user test is always useful to gather valuable information to improve the #UX experience.
1' reading time
Understanding consumers’ emotions with the electroencephalogram
Brain waves and the encephalogram can be used to understand consumer emotions and brand communication effectiveness.
2' reading time
The truth machine applied to neuromarketing? That’s how.
Maybe the truth machine doesn't really tell the truth, but neuromarketing tools can really help us to understand people's emotions.
3' reading time
TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO