Laboratories of Experiences

Places of encounter, spaces of measurement and places open to all

They are our laboratories, but they are also actual environments where people live and interact daily with the interfaces, products or services of the brand.

The laboratories are places where we apply our method of detection, measurement and restitution of experiences and our approach based on care, relationships and listening to people. There is one goal: to improve the quality of experiences.

We talk about places of encounter and models of listening, because we use methodologies and tools that give us access to a deeper understanding of people’s lives. In our places we practice participation, involvement, care and listening to help rebuild connections between people inside and outside companies. It is a new way to observe and learn from experience, a new encounter with reality, an understanding of environments, contexts and instances supported by our WITH, together.