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Journal of Experiences

#user testing

User testing is a powerful tool for detecting valuable information related to the interaction of people with interfaces and their expectations.
in Research into Experiences
Imitation not to influence, but for better experiences
How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.
1' reading time
in Research into Experiences
Wellbeing and efficacy of anti-aging creams: people’s experiences
Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.
1' reading time
in Research into Experiences
TV commercials and analysis of psychophysiological responses
Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.
3' reading time
in Research into Experiences
Mouseflow, usability tests and the importance of listening to people
User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.
1' reading time
in Design for Experiences
The Design Sprint for collaborative and effective design
Design Sprint: A collaborative design method for getting quick results, testing ideas, and making decisions based on user feedback.
3' reading time
in Research into Experiences
Improving people’s experience with electroencephalogram (EEG)
In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.
1' reading time
in Research into Experiences
How cognitive neuroscience applies in marketing
We want to underline how much neuroscience can help us understand, at a different level, the real element of value: people.
1' reading time
in Research into Experiences
Usability testing with and without a facilitator: what’s the difference?
We understand why a facilitated usability test can enrich the user experience and business knowledge of your audience.
2' reading time
in Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?
1' reading time
in Design for Experiences
Difference between UI and UX: how User Interface and User Experience guarantee a successful digital product
Difference between UI and UX: the importance of an attractive and functional design, and a satisfying user experience, for a successful digital product.
2' reading time
in Design for Experiences
Digital accessibility: what it means to design for everyone
Inclusive design: the importance of digital accessibility and our approach to designing web products and services accessible to all.
1' reading time
in Marketing with Experiences
Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
3' reading time
in Experiences in our projects
Baci Perugina with TSW: how experience affects product evaluation
How product experience influences brand perception: what values are associated with chocolates and how do they change after tasting them?
1' reading time
in Experiences in our projects
Prada with TSW: Engaging customers to create an extraordinary digital experience
Prada and TSW: together to improve the digital experience on Prada.com, engaging customers with captivating design and personalized content.
1' reading time
in Marketing with Experiences
What data analysis is for: TSW’s approach to go further
What is data analysis in digital marketing, and how TSW overcomes its limits thanks to an innovative approach focused on user experience.
2' reading time
in Research into Experiences
Sound branding: the experience that passes through sound
Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.
3' reading time
TAG: qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis
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