#user testing

User testing is a powerful tool for detecting valuable information related to the interaction of people with interfaces and their expectations.

Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
Luxury brands becoming increasingly careful to realize experiences based on listening and on centrality of people, with the aim of fully understanding their expectations and needs during the entire purchasing process.
2' reading time
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
6' reading time
The sample size for neuromarketing tests
How much is it important the sample size if people for a neuromarketing test? Our Experience Lab answer will astonish you!
4' reading time
Cognitive load, user experience and survey methods
How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.
2' reading time
Expert analysis and heuristic analysis: a usability check-up
Combine expert analysis and heuristic analysis to exploit their strengths in synergy, with the aim of understanding what is wrong with a website.
2' reading time
Face Reading: understanding emotions to satisfy their customers
From the facial expressions Ekman and Friesen have outlined the basic emotions, and by reading them with Face Reading it is possible to have marketing ideas.
2' reading time
Brands and associated emotions: usability in the Zero Moment of Truth
Brand assets are influenced by the usability of the touchpoints. TSW approach to usability is measuring the mood of people.
4' reading time
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