#user testing

User testing is a powerful tool for detecting valuable information related to the interaction of people with interfaces and their expectations.

Woolrich, between brand perception and physical experience
Measuring the quality of people's experience in physical spaces and its impact on brand perception. TSW’s project with Woolrich.
4' reading time
From usability test to co-design: how Pampers creates better customer experiences
After meeting TSW, many clients understand the importance of its sixth W, With: an extraordinary experience of reconnection. Fater's experience.
2' reading time
How to improve a product through people’s experiences and neurosciences: TSW at the Salone del Mobile 2022
TSW shared its research on the tactile perception of materials by means of psychophysiological methods at the Salone del Mobile 2022.
1' reading time
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
A great experience is hospitality: this is the heart of TSW's project with Juventus, which involves people through usability tests and listening.
1' reading time
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
Find out how we helped Haier improve the customer experience through a usability test and the involvement of people.
2' reading time
ImpREsa Immobiliare: agents and people to improve the online experience
Listening to those who really use a product or service creates real value for companies and their customers. Let's see the project in collaboration with ImpREsa.
2' reading time
Co-design and participatory design: creating better experiences with people
Because involving people in every phase of design is vital to creating quality experiences, and will be a deciding factor in the survival of companies.
3' reading time
TSW: the beginning, the turning point, the intuition
The story of TSW, as told by its CEO and founder. From the beginning, with visibility on search engines, to the co-design of quality experiences.
2' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing