#user testing

User testing is a powerful tool for detecting valuable information related to the interaction of people with interfaces and their expectations.

User experience improved by empathic-adaptive UX design
Empathic-Adaptive UX Design, an innovative approach to empathetic user experiences, dynamically personalized as there is an emotional connection.
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After the Google Core Update: SEO positioning to come
The impact of Google's November Core Update 2024 and the future directions of SEO to increasingly focus on effective and significant positioning.
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Labs as places of experience: designing with people
In TSW laboratories, modular and welcoming spaces encourage listening and codesign, driving product and service innovation through experiences.
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We measure people’s emotional involvement
We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.
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Quantitative research: what is the value of an unexpected result?
Hidden value of nonresults in quantitative research. Unexpected results offer new insights for understanding and improving business strategies.
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Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
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TSW: a continuous research center for companies capable of listening
TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.
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Unconventional Marketing: advertising that becomes an experience
Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.
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impREsa immobiliare with TSW: redesigning the online experience through listening
User experience testing with real estate agents and buyers/sellers, and active listening to redesign/improve people's experience on the website.
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Design: creating, and shaping, by listening to people’s experiences
Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.
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Imitation not to influence, but for better experiences
How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.
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Wellbeing and efficacy of anti-aging creams: people’s experiences
Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.
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TV commercials and analysis of psychophysiological responses
Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.
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Mouseflow, usability tests and the importance of listening to people
User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.
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The Design Sprint for collaborative and effective design
Design Sprint: A collaborative design method for getting quick results, testing ideas, and making decisions based on user feedback.
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Improving people’s experience with electroencephalogram (EEG)
In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.
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TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing