#user testing

User testing is a powerful tool for detecting valuable information related to the interaction of people with interfaces and their expectations.

Cipriani Drinks: Involving people in website design, enhancing brand and user experience
How to design a website that is both dazzling and functional, and that creates value for both brand and user.
3' reading time
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
Collaboration between TSW and the American MediaScience in measuring the effectiveness and optimizing, through real experiences, a TV commercial before being broadcast.
3' reading time
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
How the instrumentation for face reading detects information, to read the emotions of the wearer of the mask and improve the UX.
3' reading time
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
Find out how we helped Haier improve the customer experience through a usability test and the involvement of people.
2' reading time
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
Our project together with the University of Padua to evolve BARTT and measure the brand associations to design better experiences.
3' reading time
Measuring the perceived to design better experiences: our project with Unifarco
We measured the perception of a cosmetic experience to improve its quality: read the article on our research project for Unifarco.
2' reading time
Is wearing the anti Covid-19 mask really stressful?
Research to verify the level of stress generated by wearing the anti-Covid-19 mask. What happened to the test participants.
2' reading time
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
Today the IAT test is an indispensable tool for brand assessment, which investigates the implicit associations of the user.
3' reading time
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