#user testing

User testing is a powerful tool for detecting valuable information related to the interaction of people with interfaces and their expectations.

TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
TSW, and its SEO and Digital Analytics teams, designed the best search experience that users could have together with the Salone del Mobile.
1' reading time
How to improve a product through people’s experiences and neurosciences: TSW at the Salone del Mobile 2022
TSW shared its research on the tactile perception of materials by means of psychophysiological methods at the Salone del Mobile 2022.
1' reading time
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
A great experience is hospitality: this is the heart of TSW's project with Juventus, which involves people through usability tests and listening.
1' reading time
From usability test to co-design: how Pampers creates better customer experiences
After meeting TSW, many clients understand the importance of its sixth W, With: an extraordinary experience of reconnection. Fater's experience.
2' reading time
Facial microexpressions: what they are and what they tell us
Facial microexpressions are short-lived but provide information on basic emotions. Let's discover their meaning and their richness.
4' reading time
Unired: how to measure the effectiveness of a dietary supplement by listening to people
Measuring the effectiveness of a dietary supplement with people is a winning point for companies and end users. Read our experience in this article.
2' reading time
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
How to design a website that is both dazzling and functional, and that creates value for both brand and user.
3' reading time
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
Collaboration between TSW and the American MediaScience in measuring the effectiveness and optimizing, through real experiences, a TV commercial before being broadcast.
3' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing