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Gaia Lapomarda
The Sixth W
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Visibility and search paths
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Online Surveys
Social media strategy and personal branding for impREsa
Inside a TSW project: from listening to people to strategic decisions
Words of experience. Time: respecting it to enhance the brand experience
Service Design in healthcare: designing pathways, not just services
Bottega Veneta: UX research on e-commerce across international markets
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
Doctors with Africa CUAMM and TSW: new digital experience design
Cosmeceuticals Observatory: the value of research and focus groups
Words of experience. Trust: a dimension of customer experience
The new Lazzaris Store: an e-commerce design that enhances UX and brand history
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Gaia Lapomarda
Gaia Lapomarda
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Marketing with Experiences
Social media strategy and personal branding for impREsa
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Experiences in our projects
Digital experience and AI innovation with Poltrona Frau
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Experiences in our projects
Pet Food Observatory: how AI influences pet parents’ choices
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Experiences in our projects
Connections between AI, research and people: the experience at the center of brand visibility
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Laboratories of Experiences
Labs as places of experience: designing with people
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Experiences in our projects
Designing the best gaming experience: our research for the toy industry
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Laboratories of Experiences
TSW: a continuous research center for companies capable of listening
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Experiences in our projects
From usability test to co-design: how Pampers creates better customer experiences
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in
Experiences in our projects
Inside a TSW project: from listening to people to strategic decisions
in
Design for Experiences
Words of experience. Time: respecting it to enhance the brand experience
in
Design for Experiences
Service Design in healthcare: designing pathways, not just services
in
Experiences in our projects
Bottega Veneta: UX research on
e-commerce across international markets
in
Marketing with Experiences
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
in
Experiences in our projects
Doctors with Africa CUAMM and TSW: new digital experience design
in
Experiences in our projects
Cosmeceuticals Observatory: the value of research and focus groups
in
Design for Experiences
Words of experience. Trust: a dimension of customer experience