Our laboratories are designed as simple and comfortable environments. We use natural materials and elements, so that people can feel at ease and have their experience in the most spontaneous way possible.
Methodology, technology, ethics and expertise combine to create a moment of intense, real and pleasant listening, which by itself always improves the experience.
Our places are designed to accommodate people in the most natural way possible while they have their experience with physical and digital products. The tests that we carry out are the tools allowing us to study the interaction between people and products. They provide us with valuable feedback for the continuous improvement of the experience.
The environment and the choice of materials are the result of a decision intended to foster the creation of a natural, everyday family environment.
Laboratories and people
We conduct our tests using methods that allow us to minimise bias, preconceptions and prejudices that could result from past experiences, beliefs, fears or the judgement of others.
When running our tests all those involved in the experiential process are present:
Laboratories, methodologies and tools
Websites, apps, IOT, video and radio adverts, packaging: each place of encounter between people and brands, and every type of product, whether digital or physical or both, creates an experience that can be weighed, measured, and improved.
It is a matter of simply choosing the most suitable methodology and finding the best mixed method combination. When we want to gather actual opinions and feedback on experiences arising from people’s interactions, we use qualitative and subjective investigation methods. But if we want to delve deeper into implicit emotions or behaviour, then we tend more towards methods that measure psychophysiological parameters, yielding quantitative and objective data.
Our team of experience designers is constantly growing as we introduce new human science researchers: psychologists, sociologists and anthropologists. Depending on the project, we may also invite professionals and scholars from other fields of investigation: historians, economists, engineers, architects, artists… whatever it takes to meet the needs of the people in the tests, the people from the company and the people for whom the product or service was originally conceived.