The analysis and construction of our organic visibility projects always involve the individual, the person, as the mainstay in the process of verifying search intent and SERP analysis. Our method combines a merely technical aspect with a more human approach based on constant involvement. In this way, we can plan long-term strategies to maximise our partners’ presence in the organic results on search engines.
We analyse goals and the competitive landscape, identifying digital strategies that will foster organic visibility on search engines. We constantly monitor the results in view of a continuous optimisation process. We carefully observe the changes, monitoring the algorithm updates of search engines to be ready for possible changes in the results they return.
Our SEO team handles all the following activities:
People help us interpret data, but trust plays a key role in our approach, aimed at continuous improvement.
We work closely with partners and constantly monitor people’s behaviour to jointly identify the best possible solution for each requirement.
Every day we define complex online advertising schedules, aimed at achieving significant results.
We manage and define paid visibility strategies to achieve the goals identified together with our partners: brand awareness development, lead generation and sale of products and services online. This leads us to operate within a number of highly competitive sectors: Display, remarketing and email marketing integrate with owned business, impacting on the overall customer journey.
Our Online Advertising team handles all the following activities:
Google, Bing and Yandex searches
Display and remarketing
Observing people’s online behaviour and the performance of initiatives allows us to gain insights in order to continually improve them.
Our Digital Analytics team handles all the following activities:
Social media presence
We analyse communication sites, design strategy, build effective operations rooms and collaborative networks to pursue editorial projects that grow for and with people.
We lead people towards a totally new relationship with the brand: authenticity, passion and trust are the concepts that guide our thinking as we define the dedicated social media strategy on the various channels.
Gushmag – our Content team – handles the following activities: