And these relationships are not built only between person and person, but also between brand and person.
Listening to people, talking to them and taking care of them, even as a brand, has become the main added value to make these relationships moments to live, memorable experiences that can change the way the brand itself is seen and experienced.
Creating relationships through a content strategy means knowing and following, deepening and serving, interests and passions and establishing a credible and lasting relationship on these.
Approaching these worlds and understanding them naturally is what we mean by doing “marketing with experiences”.
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