#qualitative research

The TSW Research Observatory investigates, by listening to users, how camping is changing today: between the desire for nature, the need for comfort, and new decision-making logics.

Verti Assicurazioni has chosen AMPLIF-AI, TSW’s proprietary infrastructure, to measure how large language models (LLMs) portray the brand and compare it to competitors in people’s decision-making processes.

TSW Pet Food Observatory: we listen to pet parents and analyze how LLMs influence choices, to transform real needs and conversations into actionable insights and clearer, more credible, and useful experiences.

TSW's AMPLIF-AI measures how generative AI systems represent a brand and how it changes the information mediation that impacts people's perceptions and choices.

A guide to Generative Engine Optimization (GEO), how to create content that stands out in new AI-driven searches.

Grimaldi Immobiliare revamps its website with TSW: the goal is to create an intuitive and accessible digital experience, designed by listening to users and agencies to facilitate the search and listing of properties throughout Italy.

TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.

TSW with Old Wild West, new digital strategy with focus on listening and customer engagement for authentic and shared experiences.

TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.

KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.

Time is precious. A well-designed user experience can deliver value and improve the quality of daily life.

TSW is working with customers from leading chocolate brands to rethink the brand and product experience and improve omnichannel interaction.

A journey into the heart of Piedmont to explore biomass heating, between tradition, identity and sustainability, and promote a greener future.

TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.

Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.

TSW conducted an employee assessment for Forel Spa, collecting valuable voices for the company in order to enhance well-being and collaboration.