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experience design
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antropological marketing
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user testing
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Andrea Nava
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Scientific publications
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
What is user experience?
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
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Andrea Nava
Andrea Nava
in
Marketing with Experiences
News at Google
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Marketing with Experiences
From data to people: the importance of Data Strategy
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