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eye tracking
usability test
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qualitative research
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Andrea Nava
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
Usability and ergonomics
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Design for Experiences
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Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
Google Marketing Live 2023: the future is built on AI
Display campaigns: how to make them effective by listening to people
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Andrea Nava
Andrea Nava
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Marketing with Experiences
News at Google
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Marketing with Experiences
From data to people: the importance of Data Strategy
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