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Andrea Nava
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Laboratories of Experiences
Laboratories
Actual environments
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Research into Experiences
Usability and ergonomics
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Google SEO update: the Page Title Update changes
Facial microexpressions: what they are and what they tell us
Unired: how to measure the effectiveness of a dietary supplement by listening to people
Social listening: what it is and how to integrate it into your digital strategy
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Andrea Nava
Andrea Nava
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Marketing with Experiences
News at Google
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Marketing with Experiences
From data to people: the importance of Data Strategy
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