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Andrea Nava
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Research into Experiences
Usability and ergonomics
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Design for Experiences
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User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Facial microexpressions: what they are and what they tell us
Unired: how to measure the effectiveness of a dietary supplement by listening to people
Social listening: what it is and how to integrate it into your digital strategy
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
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Andrea Nava
Andrea Nava
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Marketing with Experiences
News at Google
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Marketing with Experiences
From data to people: the importance of Data Strategy
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