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experience design
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user testing
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Andrea Nava
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
Content marketing: why is it more valuable if it is done with people?
From earned media to social media exit
Open places to find and give hospitality to People’s Experiences
Online shopping in the Amazon times...
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Andrea Nava
Andrea Nava
1' reading time
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Marketing with Experiences
News at Google
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Marketing with Experiences
From data to people: the importance of Data Strategy
Realted articles:
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Research into Experiences
Online shopping in the Amazon times…
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Marketing with Experiences
What is SEO? Keywords or people?
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Marketing with Experiences
The evolution of the Marketing Mix: the meaning of the fifth P, People
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Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
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Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
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Experiences in our projects
TSW and Widiba: an online bank that grew from listening
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Marketing with Experiences
One goal: to involve people
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Experiences in our projects
TSW and Volkswagen: improving any product or service with people’s opinions