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Gilberto Marciano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
ImpREsa Immobiliare: agents and people to improve the online experience
Continuous research: the TSW approach to designing better experiences
Forel: improving the man-machine interface together with manufacturers and end users
Listening and care of relationships through digital channels
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Gilberto Marciano
Gilberto Marciano
in
Experiences in our projects
Love and human experience for human progress will give us a better world
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Design for Experiences
Year 2019, Chapter II: The meeting
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Design for Experiences
Homo Libertus
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Year 2019, Chapter I: The journey
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Is SEO increasingly human with the 2018 mobile algorithm?
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Design for Experiences
Free Will: Man is still the center of history, and will not be overthrown by artificial intelligences
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Design for Experiences
The Dream, an ineffable reality that can subconsciously condition the everyday and the Decision Marketing process
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Design for Experiences
Artwork: also in Anthropological Marketing two-way convergent creation, sometimes not coaxial with respect to the target
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