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Gilberto Marciano
The Sixth W
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Digital Marketing
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Analogy between sport and work. How sport changes the perception of work
At the time of Coronavirus and smart working, being working mothers in Italy
Online advertising: what future for advertisers' marketing actions of personalized online advertising?
Dialogue and simplicity: Ulss 2 and information in the days of Covid-19
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Gilberto Marciano
Gilberto Marciano
in
Design for Experiences
Year 2019, Chapter II: The meeting
in
Design for Experiences
Homo Libertus
in
Design for Experiences
Year 2019, Chapter I: The journey
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Marketing with Experiences
Is SEO increasingly human with the 2018 mobile algorithm?
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Design for Experiences
Free Will: Man is still the center of history, and will not be overthrown by artificial intelligences
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Design for Experiences
The Dream, an ineffable reality that can subconsciously condition the everyday and the Decision Marketing process
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Design for Experiences
Artwork: also in Anthropological Marketing two-way convergent creation, sometimes not coaxial with respect to the target
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Marketing with Experiences
Beyond digital: analyze the omnichannel customer journey
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Dialogue and simplicity: Ulss 2 and information in the days of Covid-19
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The importance of visual communication in giving coherence to the message
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The webinar: not only a useful tool, but an opportunity to reconnect
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Homo Libertus
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What is the ‘framing effect’ and how it affects people’s behavior
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What, how and why: GlobalWebIndex and the behavior of people online
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What is user experience?
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Experiences in our projects
Does the packaging of a product influence our purchasing decisions?