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Gilberto Marciano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Advertising on Snapchat: why invest in this platform?
Wellbeing and efficacy of anti-aging creams: people's experiences
How listening to people changed the rules of Twitter (or X)
Words matter, but it's the tone of voice that creates authentic…
Creating lasting connections with Emotional Design
The importance of brand association and listening in design
TV commercials and analysis of psychophysiological responses
The role of listening in the development of a Minimum Viable…
Instagram launches Threads, the new social network
Rapid prototyping: a tool to engage people
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Gilberto Marciano
Gilberto Marciano
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Marketing with Experiences
Anticipate people’s needs with predictive and prescriptive analytics
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Data analysis to improve the customer experience
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Digital marketing: what awaits us in the next 5 years
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Experiences in our projects
Love and human experience for human progress will give us a better world
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Design for Experiences
Year 2019, Chapter II: The meeting
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Design for Experiences
Homo Libertus
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Design for Experiences
Year 2019, Chapter I: The journey
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Marketing with Experiences
Is SEO increasingly human with the 2018 mobile algorithm?
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