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eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
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Gilberto Marciano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Laboratories of Experiences
Laboratories
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Overview
Research into Experiences
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Overview
Design for Experiences
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Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
After the Google Core Update: SEO positioning to come
Labs as places of experience: designing with people
We measure people's emotional involvement
Open Places: our research on the brand experience in the Spirits world
In-store experience evolution: our research for KIKO Milano
The value of time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
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Gilberto Marciano
Gilberto Marciano
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Marketing with Experiences
After the Google Core Update: SEO positioning to come
in
Marketing with Experiences
SEO positioning: evolution and aspects to reconsider
in
Marketing with Experiences
Search experience: Google SGE (Search Generative Experience)
in
Design for Experiences
Design: creating, and shaping, by listening to people’s experiences
in
Marketing with Experiences
SEO today and tomorrow: Italian companies and listening to people
in
Marketing with Experiences
Anticipate people’s needs with predictive and prescriptive analytics
in
Marketing with Experiences
Data analysis to improve the customer experience
in
Marketing with Experiences
Digital marketing: what awaits us in the next 5 years
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