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experience design
product and service design
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qualitative research
antropological marketing
The Sixth W approach
user testing
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Gilberto Marciano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Scientific publications
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
What is user experience?
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
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Gilberto Marciano
Gilberto Marciano
in
Design for Experiences
Year 2019, Chapter I: The journey
in
Marketing with Experiences
Is SEO increasingly human with the 2018 mobile algorithm?
in
Design for Experiences
Free Will: Man is still the center of history, and will not be overthrown by artificial intelligences
in
Design for Experiences
The Dream, an ineffable reality that can subconsciously condition the everyday and the Decision Marketing process
in
Design for Experiences
Artwork: also in Anthropological Marketing two-way convergent creation, sometimes not coaxial with respect to the target
in
Marketing with Experiences
Beyond digital: analyze the omnichannel customer journey