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Gilberto Marciano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Overview
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Laboratories of Experiences
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Actual environments
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Research into Experiences
Usability and ergonomics
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Overview
Design for Experiences
Information architecture
User experience and user interface
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
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User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
Homo Libertus
What is the ‘framing effect’ and how it affects people's behavior
The Last Supper by Leonardo da Vinci, between art and neuroscience
What, how and why: GlobalWebIndex and the behavior of people online
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Gilberto Marciano
Gilberto Marciano
in
Design for Experiences
Homo Libertus
in
Design for Experiences
Year 2019, Chapter I: The journey
in
Marketing with Experiences
Is SEO increasingly human with the 2018 mobile algorithm?
in
Design for Experiences
Free Will: Man is still the center of history, and will not be overthrown by artificial intelligences
in
Design for Experiences
The Dream, an ineffable reality that can subconsciously condition the everyday and the Decision Marketing process
in
Design for Experiences
Artwork: also in Anthropological Marketing two-way convergent creation, sometimes not coaxial with respect to the target
in
Marketing with Experiences
Beyond digital: analyze the omnichannel customer journey