Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of ExperiencesResearch into ExperiencesDesign for ExperiencesMarketing with ExperiencesExperiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).

TikTok Shop: how social commerce revolutionizes the shopping experience
With the arrival of TikTok Shop, businesses and creators can sell online by combining entertainment and shopping in one platform.
2' reading time
Connections between AI, research and people: the experience at the center of brand visibility
TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.
1' reading time
Meta Ads expands to Threads: new dimensions of the ad experience
Meta integrates Threads: new ad placement expands the possibilities and ways for businesses and advertisers to reach people.
2' reading time
User experience improved by empathic-adaptive UX design
Empathic-Adaptive UX Design, an innovative approach to empathetic user experiences, dynamically personalized as there is an emotional connection.
3' reading time
Building trust through privacy and cookie management
Digital marketing strategies that respect privacy, improve conversions and build trust with customers.
1' reading time
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real User Data
How to filter Cookiebot traffic on GA4 for more accurate user data, improving consent management and online privacy.
7' reading time
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
TSW with Old Wild West, new digital strategy with focus on listening and customer engagement for authentic and shared experiences.
3' reading time
Privacy and personal data: when consent creates value
How informed consent can create value, improving the dialogue between users and companies through transparency and mutual trust.
2' reading time
After the Google Core Update: SEO positioning to come
The impact of Google's November Core Update 2024 and the future directions of SEO to increasingly focus on effective and significant positioning.
9' reading time
Labs as places of experience: designing with people
In TSW laboratories, modular and welcoming spaces encourage listening and codesign, driving product and service innovation through experiences.
2' reading time
We measure people’s emotional involvement
We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.
1' reading time
Open Places: our research on the brand experience in the Spirits world
TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.
2' reading time
In-store experience evolution: our research for KIKO Milano
KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.
1' reading time
The value of time in User Experience
Time is precious. A well-designed user experience can deliver value and improve the quality of daily life.
1' reading time
Brands that make their voices heard (and know how to listen)
Discover how verbal identity makes a brand unique, communicating values and engaging the public with consistency and authenticity.
2' reading time
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Discover how the sound architecture of sirens in Venice improves communication and user experience in acqua alta situations.
3' reading time
TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO