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Journal of Experiences

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Experiences in our projects
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
Ulss 2 con TSW ha dato vita a un vero e proprio caso di co-creazione della strategia editoriale, in cui l’azienda ha coinvolto le persone chiedendo loro quali fossero i temi più interessanti, così da proporre contenuti in linea con le loro esigenze.
4' reading time
in Research into Experiences
What is user experience?
User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?
27' reading time
in Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
The activation of online campaigns is the point of arrival of a process that increases in value when it is combined with listening and reconnecting with people.
2' reading time
in Design for Experiences
How to organize information and create value with people: Luca Rosati talks about it in TSW
The proliferation of channels and devices has generated a fragmentation of information: the answer to this fragmentation lies in relationships.
1' reading time
in Experiences in our projects
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP
A SEO-Copywriting Strategy: we created a project together with the company and with people, listening to them in order to write interesting, strong, original contents.
3' reading time
in Research into Experiences
What is neuromarketing?
Neuromarketing is a branch of neuroeconomics that fuses traditional marketing with neurology and psychology, but the interesting part is that it unequivocally focuses on people.
18' reading time
in Marketing with Experiences
Content marketing: why is it more valuable if it is done with people?
The planning of content with people is a fundamental step to ensure that companies can rediscover their original goal: to succeed in generate value for the people who come to them.
2' reading time
in Marketing with Experiences
From earned media to social media exit
A brief excursus of how in this last decade we have gone from the hangover for the ... to the cancellation from ... so-called “social”.
5' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
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