Journal

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of ExperiencesResearch into ExperiencesDesign for ExperiencesMarketing with ExperiencesExperiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).

Listening and data analysis: manage the impact of bots on website traffic data
Recognize and manage the impact of bots on website traffic data. Ensure accuracy of metrics and reliability of strategic decisions.
4' reading time
Quantitative research: what is the value of an unexpected result?
Hidden value of nonresults in quantitative research. Unexpected results offer new insights for understanding and improving business strategies.
3' reading time
Newsletter to put people at the centre: 5 practical tips
From personalization to active involvement, 5 practical tips for creating newsletters that put people at the centre.
2' reading time
Brands and people closer: how Customer Match enhances targeting on Google Ads
How to maximize the potential of targeting with Customer Match on Google Ads and bring customers closer to your brand in a targeted and personalized way.
2' reading time
Codified Creativity: how AI is revolutionizing the creative process
TSW integrates AI into its innovative approach, where the collaboration between artificial and human intelligence gives rise to creative and meaningful solutions.
2' reading time
Designing valuable content: the importance of shooting in a social campaign
Discover the potential of a photo shoot for a social campaign and how it can improve the relationship between your brand and people.
3' reading time
The marketing of nostalgia: creating connections with experiences
Nostalgia marketing and retro-marketing create unique emotional connections with the past, driving branding and communications strategies.
3' reading time
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
2' reading time
Digital marketing as an empathetic language
Empathetic digital marketing transforms online connections into authentic experiences and wins trust and attention in today's digital landscape.
2' reading time
Can social networks and artificial intelligence dialogue?
How the interaction between social networks and artificial intelligence (AI) is redefining the landscape of digital communication.
2' reading time
TSW: a continuous research center for companies capable of listening
TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.
1' reading time
Accessibility: the watchword of Google Merchant Center Next
Google Merchant Center Next, more accessible for small businesses. Intuitive interface and innovations such as Product Studio and predictive analytics.
2' reading time
Search experience: Google SGE (Search Generative Experience)
Google SGE (Search Generative Experience). Let's see how this AI-powered innovation redefines online search and SEO strategies.
6' reading time
Unconventional Marketing: advertising that becomes an experience
Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.
1' reading time
impREsa immobiliare with TSW: redesigning the online experience through listening
User experience testing with real estate agents and buyers/sellers, and active listening to redesign/improve people's experience on the website.
1' reading time
IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
2' reading time
TAG: CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI