Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of ExperiencesResearch into ExperiencesDesign for ExperiencesMarketing with ExperiencesExperiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).

What is it and how do you design a Marketing Funnel?
What is and how to successfully design a marketing funnel, examples of possible optimal processes for a perfect strategy.
2' reading time
Gamification Marketing: the winning case Despar Nordest
What Gamification Marketing is, how it works and how to implement it. Examples of Gamification Marketing: the Despar Nordest case.
4' reading time
Social Media Manager: what he does and what are his skills
Who is the Social Media Manager: what he does in a Social Media Marketing Agency and what are his main skills.
3' reading time
Is wearing the anti Covid-19 mask really stressful?
Research to verify the level of stress generated by wearing the anti-Covid-19 mask. What happened to the test participants.
2' reading time
SEO: What is Search Engine Optimization and how does it work?
What SEO is and how it works, a discipline of crucial importance for achieving a highly profitable digital marketing operation.
2' reading time
UX Writing: how to write for an effective User Experience
What is UX Writing and how does it work, why it is crucial for the user experience, and what are the differences with copywriting.
3' reading time
Proximity Marketing: why it is so important for Digital Marketing
The fifth P, Proximity, of Proximity Marketing, now an essential tool for Digital Marketing and Shopping Experience.
4' reading time
KPIs: everything you need to know about performance indicators
The KPIs, their meaning, and their use in the company, and in the Marketing disciplines. Why they are so important, how to choose them.
5' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing