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Journal of Experiences

Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of Experiences, Research into Experiences, Design for Experiences, Marketing with Experiences, Experiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).
in Marketing with Experiences
From earned media to social media exit
A brief excursus of how in this last decade we have gone from the hangover for the ... to the cancellation from ... so-called “social”.
5' reading time
in Laboratories of Experiences
Open places to find and give hospitality to People’s Experiences
Open places: the opportunity to come and visit us to better understand the approach we carry out in our laboratories where you will find our researchers who confront themselves every day with the reality of people’s lives.
3' reading time
in Research into Experiences
Online shopping in the Amazon times…
Shopping online with home delivery: a survey on three organised large-scale distribution brands to understand how Amazon affects our online shopping experiences.
3' reading time
in Marketing with Experiences
What is SEO? Keywords or people?
SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.
4' reading time
in Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.
4' reading time
in Marketing with Experiences
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
With the Sixth W approach, TSW creates simple, natural, rewarding, and therefore, as the Slow Food founder Carlo Petrini says, more good, clean and fai experiences.
1' reading time
in Experiences in our projects
Sky and TSW: innovating the customer experience
Sky and TSW: a partnership that began in 2017 with the goal of innovating customer experience in order to satisfy the needs and desires of people.
2' reading time
in Marketing with Experiences
The evolution of the Marketing Mix: the meaning of the fifth P, People
This article wants to highlight the value of the fifth P of the marketing mix, that of People.
3' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
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