Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of ExperiencesResearch into ExperiencesDesign for ExperiencesMarketing with ExperiencesExperiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).

ImpREsa Immobiliare: agents and people to improve the online experience
Listening to those who really use a product or service creates real value for companies and their customers. Let's see the project in collaboration with ImpREsa.
2' reading time
Continuous research: the TSW approach to designing better experiences
Always active research laboratory where science is a tool for listening to people, to design the best experiences together with companies.
3' reading time
Forel: improving the man-machine interface together with manufacturers and end users
Research project to improve the user experience of the machine interface, together with manufacturers of glass processing solutions and their customers.
1' reading time
Listening and care of relationships through digital channels
Even in listening places such as search engines and social channels, through technologies and skills we collect what people spontaneously share.
2' reading time
De’Longhi: the usability test in people’s homes
The test environment greatly affects the results of a usability test. The choice of location is part of the planning of our research activities.
2' reading time
Woolrich, between brand perception and physical experience
Measuring the quality of people's experience in physical spaces and its impact on brand perception. TSW’s project with Woolrich.
4' reading time
Screen size as a variable for designing better experiences with people
Research on how the size of screens impacts the viewing experience of video content and consequent gratification.
2' reading time
TSW partner of Laborability: listening to people, inside and outside of companies
Sharing everything that people and companies need to know about the world of work. Co-design and creating value from the inside out.
2' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing