Why a journal?

Because we love to show you what happens in our places. Because we believe in sharing the expertise and experiences that we live every day. Because being in touch with people prompts us to share their diverse views, their goals and their worlds.
The different qualities of the experiences declined in 6 sections: Laboratories of ExperiencesResearch into ExperiencesDesign for ExperiencesMarketing with ExperiencesExperiences in our Projects and obviously an Archive with all our history (the section with the past articles has not yet been translated into English and can therefore be consulted here in Italian).

Creating a business and communication strategy with people: the case of Pianca
How to create an effective brand strategy by involving people and measuring their experiences, implicit and explicit, online and offline: our project for Pianca.
2' reading time
TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
TSW, and its SEO and Digital Analytics teams, designed the best search experience that users could have together with the Salone del Mobile.
1' reading time
How to improve a product through people’s experiences and neurosciences: TSW at the Salone del Mobile 2022
TSW shared its research on the tactile perception of materials by means of psychophysiological methods at the Salone del Mobile 2022.
1' reading time
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
A great experience is hospitality: this is the heart of TSW's project with Juventus, which involves people through usability tests and listening.
1' reading time
From usability test to co-design: how Pampers creates better customer experiences
After meeting TSW, many clients understand the importance of its sixth W, With: an extraordinary experience of reconnection. Fater's experience.
2' reading time
Google SEO update: the Page Title Update changes
Page Title Update is the recent update of the Google algorithm that determines how page titles are generated in SERPs.
3' reading time
Facial microexpressions: what they are and what they tell us
Facial microexpressions are short-lived but provide information on basic emotions. Let's discover their meaning and their richness.
4' reading time
Unired: how to measure the effectiveness of a dietary supplement by listening to people
Measuring the effectiveness of a dietary supplement with people is a winning point for companies and end users. Read our experience in this article.
2' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing