The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
Today the IAT test is an indispensable tool for brand assessment, which investigates the implicit associations of the user.
3' reading time
Marketing and communication: the differences, for companies and for people
Definitions and characteristics of marketing and communication. What are the differences between these two disciplines, from different points of view.
4' reading time
TSW at SMXL 2020 in Milan: the Discovery Campaigns
TSW, in the person of Jessica Marcon, attended at SMXL 2020 in Milan, with a speech on the Google Ads Discovery Campaigns.
3' reading time
SEO Specialist: Who is he and what does he do?
Why the job of SEO Specialist is so important? What are his skills and tasks? Let’s learn more.
7' reading time
The importance of content analysis and the tools you should use
What kind of insights can content analysis provide, and what are the most valid tools for valuable content marketing.
2' reading time
Dynamic product ads for prospecting: how to show the right product to the right person
What are Dynamic product ads for prospecting and what are the differences with the classic Static Prospecting and Dynamic Remarketing campaigns.
3' reading time
Data Analyst: what it does and why it is essential
The work of the Data Analyst is now strategic for every business. Find out how professionals listen to the network to provide management support.
6' reading time
A brief guide to Google Dynamic Search Ads
Google's Dynamic Search Ads campaigns, a paid boost to organic positioning: what they are, why they are used, and how they work.
2' reading time
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