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eye tracking
usability test
experience design
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qualitative research
antropological marketing
The Sixth W approach
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Edoardo Ferrini
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
Google Marketing Live 2023: the future is built on AI
Display campaigns: how to make them effective by listening to people
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Edoardo Ferrini
Edoardo Ferrini
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Experiences in our projects
Italmatch Chemicals: migration to the new site and visibility on Google
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Marketing with Experiences
SEO Specialist: Who is he and what does he do?
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