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eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
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Edoardo Ferrini
The Sixth W
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With people
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Within and “without” experiences
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Content and relationships
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Online Surveys
TikTok Shop: how social commerce revolutionizes the shopping experience
Connections between AI, research and people: the experience at the center of brand visibility
Meta Ads expands to Threads: new dimensions of the ad experience
User experience improved by empathic-adaptive UX design
Building trust through privacy and cookie management
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real…
TSW with Old Wild West: we co-design the new digital strategy, starting from social…
Privacy and personal data: when consent creates value
After the Google Core Update: SEO positioning to come
Labs as places of experience: designing with people
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Edoardo Ferrini
Edoardo Ferrini
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Experiences in our projects
Italmatch Chemicals: migration to the new site and visibility on Google
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Marketing with Experiences
SEO Specialist: Who is he and what does he do?
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Marketing with Experiences
TikTok Shop: how social commerce revolutionizes the shopping experience
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Experiences in our projects
Connections between AI, research and people: the experience at the center of brand visibility
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Marketing with Experiences
Building trust through privacy and cookie management
in
Experiences in our projects
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
in
Marketing with Experiences
Privacy and personal data: when consent creates value
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Marketing with Experiences
After the Google Core Update: SEO positioning to come
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Marketing with Experiences
Brands that make their voices heard (and know how to listen)
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Marketing with Experiences
Data analysis and privacy: the balance in analytics cookies