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retail analysis
qualitative research
antropological marketing
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user testing
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Edoardo Ferrini
The Sixth W
TSW manifesto
With is The Sixth W
With people
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Within and “without” experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
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Edoardo Ferrini
Edoardo Ferrini
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Experiences in our projects
Italmatch Chemicals: migration to the new site and visibility on Google
in
Marketing with Experiences
SEO Specialist: Who is he and what does he do?
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Marketing with Experiences
Brands that make their voices heard (and know how to listen)
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Data analysis and privacy: the balance in analytics cookies
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When Technology Block Becomes an Invitation to Human Listening
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Listening to people also involves data: GA4 Data Import
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SEO positioning: evolution and aspects to reconsider
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The evocative power of words: creating valuable content to generate connections
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Marketing with Experiences
Listening and data analysis: manage the impact of bots on website traffic data