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Valentina Cenedese
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Laboratories of Experiences
Laboratories
Actual environments
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Research into Experiences
Usability and ergonomics
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Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Words of experience. Care: designing with people in mind
Information architecture in the age of LLMs: the invisible discipline
IED: Brand awareness strategy in the education sector
Social media strategy and personal branding for impREsa
Inside a TSW project: from listening to people to strategic decisions
Words of experience. Time: respecting it to enhance the brand experience
Service Design in healthcare: designing pathways, not just services
Bottega Veneta: UX research on e-commerce across international markets
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
Doctors with Africa CUAMM and TSW: new digital experience design
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Valentina Cenedese
Valentina Cenedese
in
Experiences in our projects
Cosmeceuticals Observatory: the value of research and focus groups
in
Experiences in our projects
The experience test in Germany for Camping Ca’Savio’s new digital ecosystem
in
Experiences in our projects
Research guides brand strategy: the evolution of Macron
in
Research into Experiences
Modern camping: a study of the criteria and trends that guide decisions
in
Research into Experiences
The power of smell in creating immersive experiences
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Experiences in our projects
A listening journey between tradition and sustainability for the future of Piedmont
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Design for Experiences
Words of experience. Care: designing with people in mind
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Information architecture in the age of LLMs: the invisible discipline
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Experiences in our projects
IED: Brand awareness strategy in the education sector
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Bottega Veneta: UX research on
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