#product and service design

What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?

Difference between UI and UX: the importance of an attractive and functional design, and a satisfying user experience, for a successful digital product.

Inclusive design: the importance of digital accessibility and our approach to designing web products and services accessible to all.

Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.

We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.

Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.

TSW has been chosen by Nexi who is born with a clear mission: to guide the evolution of digital payments, simplify them, improve their experience of use, facilitate the purchasing process for bank customers.

TSW and Widiba: a partnership that began in 2013 and has developed over the years as a continuous working relationship.

The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.

What are the transformations in retail and in which way companies can optimize their customer experience?

What people say, what people do, what people say to do is totally different. The answers by neuromarketing, to understand their behavior.