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Journal of Experiences

#product and service design

Design processes and solutions to optimize the transformation and improve the experiences of digital and non-digital products or services.
in Design for Experiences
User experience improved by empathic-adaptive UX design
Empathic-Adaptive UX Design, an innovative approach to empathetic user experiences, dynamically personalized as there is an emotional connection.
3' reading time
in Laboratories of Experiences
Labs as places of experience: designing with people
In TSW laboratories, modular and welcoming spaces encourage listening and codesign, driving product and service innovation through experiences.
2' reading time
in Experiences in our projects
Open Places: our research on the brand experience in the Spirits world
TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.
2' reading time
in Design for Experiences
The value of time in User Experience
Time is precious. A well-designed user experience can deliver value and improve the quality of daily life.
1' reading time
in Laboratories of Experiences
TSW: a continuous research center for companies capable of listening
TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.
1' reading time
in Experiences in our projects
Banca Sella and TSW: analysis of the usability of the App to improve the experience
Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.
2' reading time
in Design for Experiences
Design: creating, and shaping, by listening to people’s experiences
Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.
9' reading time
in Experiences in our projects
92% of B2B companies have the future in their hands
Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.
3' reading time
in Research into Experiences
Imitation not to influence, but for better experiences
How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.
1' reading time
in Design for Experiences
Creating lasting connections with Emotional Design
Emotional Design creates digital products and services that meet user needs and generate lasting engagement and connections.
2' reading time
in Design for Experiences
The role of listening in the development of a Minimum Viable Product
What is an MVP (Minimum Viable Product) and how to use it to develop digital products such as Apps, Software and Websites.
3' reading time
in Design for Experiences
Rapid prototyping: a tool to engage people
Rapid prototyping: an innovative approach to create working prototypes and involve people in the design process.
2' reading time
in Design for Experiences
Visual perception in co-design: an approach based on listening
How Gestalt theory and visual perception can integrate in co-design, allowing an approach based on listening to people.
2' reading time
in Design for Experiences
The Design Sprint for collaborative and effective design
Design Sprint: A collaborative design method for getting quick results, testing ideas, and making decisions based on user feedback.
3' reading time
in Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?
1' reading time
in Design for Experiences
Difference between UI and UX: how User Interface and User Experience guarantee a successful digital product
Difference between UI and UX: the importance of an attractive and functional design, and a satisfying user experience, for a successful digital product.
2' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
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