#product and service design

Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.

How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.

Emotional Design creates digital products and services that meet user needs and generate lasting engagement and connections.

What is an MVP (Minimum Viable Product) and how to use it to develop digital products such as Apps, Software and Websites.

Rapid prototyping: an innovative approach to create working prototypes and involve people in the design process.

How Gestalt theory and visual perception can integrate in co-design, allowing an approach based on listening to people.

Design Sprint: A collaborative design method for getting quick results, testing ideas, and making decisions based on user feedback.

What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?

Difference between UI and UX: the importance of an attractive and functional design, and a satisfying user experience, for a successful digital product.

Inclusive design: the importance of digital accessibility and our approach to designing web products and services accessible to all.

Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.

We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.

Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.

TSW has been chosen by Nexi who is born with a clear mission: to guide the evolution of digital payments, simplify them, improve their experience of use, facilitate the purchasing process for bank customers.