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usability test
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antropological marketing
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Christopher Secolo
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Research into Experiences
Usability and ergonomics
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
A listening journey between tradition and sustainability for the future of Piedmont
The evocative power of words: creating valuable content to generate connections
Listening and data analysis: manage the impact of bots on website traffic data
Quantitative research: what is the value of an unexpected result?
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
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Christopher Secolo
Christopher Secolo
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Design for Experiences
The role of listening in the development of a Minimum Viable Product
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Design for Experiences
The Design Sprint for collaborative and effective design
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Design for Experiences
Service design with people to improve the multi-channel experience
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Experiences in our projects
Designing the best gaming experience: our research for the toy industry
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Newsletter to put people at the centre: 5 practical tips
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The marketing of nostalgia: creating connections with experiences
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Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
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TSW: a continuous research center for companies capable of listening
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Accessibility: the watchword of Google Merchant Center Next