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qualitative research
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Christopher Secolo
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
92% of B2B companies have the future in their hands
Observation reveals the true essence of experiences
How to Put Art in a Book: art at the service of people
17th Architecta Summit 2023: the central role of people
SEO today and tomorrow: Italian companies and listening to people
Imitation not to influence, but for better experiences
TSW with Banca Progetto: promoting Conto Key on TV, print and digital
Lead Ads: establishing listening and strengthening the bond between people and brands
Microcopy: details that revolutionize people's experience
Google Core Update: anticipate changes to dominate the SERPs
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Christopher Secolo
Christopher Secolo
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Design for Experiences
The role of listening in the development of a Minimum Viable Product
in
Design for Experiences
The Design Sprint for collaborative and effective design
in
Design for Experiences
Service design with people to improve the multi-channel experience
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92% of B2B companies have the future in their hands
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