Research into Experiences

The TSW Research Observatory investigates, by listening to users, how camping is changing today: between the desire for nature, the need for comfort, and new decision-making logics.

The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.

Hidden value of nonresults in quantitative research. Unexpected results offer new insights for understanding and improving business strategies.

The art of observation reveals meanings often overlooked. Insight into its role in research and how to learn to use it consciously.

How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.

Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.

Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.

User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.

Bias in the digital world can influence our decisions. Become aware of it and develop an open mind for a more rational and free life.

In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.

We want to underline how much neuroscience can help us understand, at a different level, the real element of value: people.

Like Think Aloud, Eye-Tracker and GSR can help understand user behavior and needs, to design successful experiences.

We understand why a facilitated usability test can enrich the user experience and business knowledge of your audience.

What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?

Knowing how to read and interpret the needs and desires that people express even in the digital context is essential for designing better experiences.

Functioning of predictive models, and synergy in listening to people's real needs and in the design of quality experiences.