Wellbeing and efficacy of anti-aging creams: people’s experiences

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Psychophysiological well-being improved by anti-aging creams: an integrated approach to evaluate the benefits


Quantitative tests on the application of anti-aging creams

Aging is a natural process that, over the years, can affect not only our skin, but also our psychophysiological state. With the aim of finding out whether anti-aging creams can actually bring psychophysiological well-being, we undertook longitudinal research, involving people eager to experiment with such products and share their experiences.

Involvement of people

The key to accurate research was the active participation of people. We selected a group of individuals in line with the characteristics sought and invited them to participate in this study. Their involvement was not limited to simple applications of anti-aging creams, but included a complete process aimed at understanding the effects on the skin and their psychophysiological well-being.

The two sessions

Our study was divided into two distinct sessions. In the first part, participants underwent a series of targeted activities. These activities included quantitative tests to evaluate changes on the skin, objective recordings of product application, measurement of participants’ stress, and the association of implicit and explicit values to the cream used.

During this initial phase, great space was given to listening to the people involved. They had the opportunity to express their feelings, hopes and expectations related to the use of anti-aging creams. This empathetic approach allowed us to collect not only objective, but also subjective data on the effectiveness of the product.

The second part is the comparison of the data

In the second part of the research, we repeated the same activities carried out in the initial phase. This allowed us to obtain comparative data and better understand the long-term effect of anti-aging creams. The participants were subjected to the quantitative tests again, the stress assessments were repeated and people’s experiences during the application period were listened to.

Subsequently, we compared the data obtained in the first part with those of the second. This comparison allowed us to assess whether there was an improvement in the participants’ skin and, more importantly, whether this improvement was reflected in their psychophysiological well-being.

An integrated approach: union of psychophysiological data and people’s experiences

The most distinctive aspect of our study was the integrated approach we adopted, combining objective psychophysiological data and the personal experiences of the people involved.

Collecting objective data, such as quantitative test results and product application records, gave us a scientifically valid picture of the changes in participants’ skin. However, this aspect is only part of the equation. The true richness of our study lies in listening to people, in their experiences and in their subjective experiences.

The subjective aspect is fundamental when it comes to evaluating well-being. Each individual reacts uniquely to anti-aging treatments, and their personal experiences can significantly influence their perception of their well-being. Feelings of satisfaction, confidence and personal comfort are crucial elements in evaluating the effectiveness of such products.

By combining these two approaches, we have been able to provide a comprehensive view of the benefits of anti-aging creams. We were able to not only measure objective changes on the skin, but also capture participants’ feelings of well-being and perception of their skin health.

This integrated approach allowed us to obtain more robust and understandable data. It has made possible a more accurate overview of the effectiveness of these creams in improving not only the skin but also the overall psychophysiological well-being of those who use them.

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28 September 2023 Valeria Giannelli

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TAG: user testing