We draw with people the strategies aimed at enhancing the quality of experiences for digital and non-digital products and services, and consequently better interaction with brands.
We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.
KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.
In the project Open Places we listened to customers of the main educational games brands to understand their purchasing choices and design future scenarios.
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
Google Merchant Center Next, more accessible for small businesses. Intuitive interface and innovations such as Product Studio and predictive analytics.