Journal of Experiences

#UX and UI

TSW and Widiba: an online bank that grew from listening

TSW and Widiba: a partnership that began in 2013 and has developed over the years as a continuous working relationship.

1' reading time

Cognitive load, user experience and survey methods

How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.

2' reading time

TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing

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We observe and conceive

Data analysis and strategy Data scenarios and strategies
Psycho-physiological measurements Involvement and brand perception
Qualitative and quantitative research Motivations and habits
Retail analysis Physical and digital ecosystems

We comprehend and design

IA design Architectures and information flows
Service product design Functions of products or services
UX & UI Experience and user interface
Visual and content design Graphic identity and content

We listen and enhance

Interviews and ethnographic research Opinions and attitudes
Usability test and expert analysis Satisfaction and expectations
CRO and A/B test Results and preferences
Digital marketing Performance and online behavior

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