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digital marketing
eye tracking
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retail analysis
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The Sixth W approach
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Rita Boscarato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
Usability and ergonomics
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Design for Experiences
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Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Unconventional Marketing: advertising that becomes an experience
impREsa immobiliare with TSW: redesigning the online experience through listening
IED and TSW: listening and optimization for an improved user experience
How Forel gave the floor to her collaborators, and listened.
Banca Sella and TSW: analysis of the usability of the App to improve the…
Design: creating, and shaping, by listening to people's experiences
Social media management: can it contribute to company growth?
Personalization and intrusiveness of online advertising for people
92% of B2B companies have the future in their hands
Observation reveals the true essence of experiences
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Rita Boscarato
Rita Boscarato
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Marketing with Experiences
Lead Ads: establishing listening and strengthening the bond between people and brands
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Marketing with Experiences
Display campaigns: how to make them effective by listening to people
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Experiences in our projects
IED and TSW: listening and optimization for an improved user experience
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Experiences in our projects
Banca Sella and TSW: analysis of the usability of the App to improve the experience
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Social media management: can it contribute to company growth?
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SEO today and tomorrow: Italian companies and listening to people
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Imitation not to influence, but for better experiences
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Experiences in our projects
TSW with Banca Progetto: promoting Conto Key on TV, print and digital