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Rita Boscarato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Design for Experiences
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User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
A listening journey between tradition and sustainability for the future of Piedmont
The evocative power of words: creating valuable content to generate connections
Listening and data analysis: manage the impact of bots on website traffic data
Quantitative research: what is the value of an unexpected result?
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
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Rita Boscarato
Rita Boscarato
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Marketing with Experiences
Accessibility: the watchword of Google Merchant Center Next
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Marketing with Experiences
Lead Ads: establishing listening and strengthening the bond between people and brands
in
Marketing with Experiences
Display campaigns: how to make them effective by listening to people
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Experiences in our projects
Designing the best gaming experience: our research for the toy industry
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The power of smell in creating immersive experiences
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Experiences in our projects
A listening journey between tradition and sustainability for the future of Piedmont
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