#eye tracking

With the eye tracker recordings we can understand and potentially improve people’s experience with customer journey touchpoints.

Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
2' reading time
impREsa immobiliare with TSW: redesigning the online experience through listening
User experience testing with real estate agents and buyers/sellers, and active listening to redesign/improve people's experience on the website.
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Design: creating, and shaping, by listening to people’s experiences
Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.
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Observation reveals the true essence of experiences
The art of observation reveals meanings often overlooked. Insight into its role in research and how to learn to use it consciously.
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TV commercials and analysis of psychophysiological responses
Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.
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Improving people’s experience with electroencephalogram (EEG)
In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.
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Usability test: when and why to use think aloud, eye-tracker and GSR
Like Think Aloud, Eye-Tracker and GSR can help understand user behavior and needs, to design successful experiences.
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Display campaigns: how to make them effective by listening to people
How to make display campaigns more effective using user listening techniques and tools such as Eye Tracking.
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Qualitative or quantitative usability tests: what’s the difference?
What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?
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Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
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Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
How brand perception changes depending on cognitive load and emotional intensity during navigation
Our investigation activity regarding the cognitive load of a digital experience, conducted without interruptions and divisions by tasks.
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Unifarco: how to best convey the most relevant information on cosmetic product labels
The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.
1' reading time
TSW at the Master in Business & Management of the University of Padua
TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.
1' reading time
Eye tracking via webcam: is it really possible?
Is eye tracking via webcam possible? We investigate new technologies related to eye movement mapping.
2' reading time
Online shopping in the Amazon times…
Shopping online with home delivery: a survey on three organised large-scale distribution brands to understand how Amazon affects our online shopping experiences.
3' reading time
TAG: UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO