#eye tracking

How Service Design can make healthcare more human by designing care pathways that are clear, accessible, and centered on patients, caregivers, and professionals.

In physical retail, the brand experience takes shape: in-store research helps us observe behaviors, frictions, and signals that the data doesn't reveal.

When a global brand chooses to observe how people experience digital, research becomes a space for shared understanding. This is what happened in the project we created for Armani.

The impact of Google's November Core Update 2024 and the future directions of SEO to increasingly focus on effective and significant positioning.

We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.

Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.

User experience testing with real estate agents and buyers/sellers, and active listening to redesign/improve people's experience on the website.

Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.

The art of observation reveals meanings often overlooked. Insight into its role in research and how to learn to use it consciously.

Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.

In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.

Like Think Aloud, Eye-Tracker and GSR can help understand user behavior and needs, to design successful experiences.

How to make display campaigns more effective using user listening techniques and tools such as Eye Tracking.

What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?

Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.