#eye tracking

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

Our investigation activity regarding the cognitive load of a digital experience, conducted without interruptions and divisions by tasks.

The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.

TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.

Is eye tracking via webcam possible? We investigate new technologies related to eye movement mapping.

Shopping online with home delivery: a survey on three organised large-scale distribution brands to understand how Amazon affects our online shopping experiences.

Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.

SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.