How TSW transforms listening, UX research, data, and design skills into concrete decisions. From international testing for Armani to co-designing with Pampers, discover the methods and cases that guide the most effective digital, physical and brand experiences.
How Service Design can make healthcare more human by designing care pathways that are clear, accessible, and centered on patients, caregivers, and professionals.
In physical retail, the brand experience takes shape: in-store research helps us observe behaviors, frictions, and signals that the data doesn't reveal.
When a global brand chooses to observe how people experience digital, research becomes a space for shared understanding. This is what happened in the project we created for Armani.
We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.