#eye tracking

The art of observation reveals meanings often overlooked. Insight into its role in research and how to learn to use it consciously.

Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.

In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.

Like Think Aloud, Eye-Tracker and GSR can help understand user behavior and needs, to design successful experiences.

How to make display campaigns more effective using user listening techniques and tools such as Eye Tracking.

What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?

Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

Our investigation activity regarding the cognitive load of a digital experience, conducted without interruptions and divisions by tasks.

The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.

TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.

Is eye tracking via webcam possible? We investigate new technologies related to eye movement mapping.

Shopping online with home delivery: a survey on three organised large-scale distribution brands to understand how Amazon affects our online shopping experiences.

Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.

SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.

Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.