#eye tracking

With the eye tracker recordings we can understand and potentially improve people’s experience with customer journey touchpoints.

TV commercials and analysis of psychophysiological responses
Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.
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Improving people’s experience with electroencephalogram (EEG)
In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.
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Usability test: when and why to use think aloud, eye-tracker and GSR
Like Think Aloud, Eye-Tracker and GSR can help understand user behavior and needs, to design successful experiences.
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Display campaigns: how to make them effective by listening to people
How to make display campaigns more effective using user listening techniques and tools such as Eye Tracking.
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Qualitative or quantitative usability tests: what’s the difference?
What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?
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Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
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Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
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How brand perception changes depending on cognitive load and emotional intensity during navigation
Our investigation activity regarding the cognitive load of a digital experience, conducted without interruptions and divisions by tasks.
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Unifarco: how to best convey the most relevant information on cosmetic product labels
The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.
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TSW at the Master in Business & Management of the University of Padua
TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.
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Eye tracking via webcam: is it really possible?
Is eye tracking via webcam possible? We investigate new technologies related to eye movement mapping.
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Online shopping in the Amazon times…
Shopping online with home delivery: a survey on three organised large-scale distribution brands to understand how Amazon affects our online shopping experiences.
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Does the packaging of a product influence our purchasing decisions?
Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.
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SAVE with TSW: designing an airport together with the passengers
SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.
2' reading time
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
6' reading time
TSW speaker at Measuring Behavior 2018 in Manchester
TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.
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