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Christian Caldato
The Sixth W
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With is The Sixth W
With people
Mixed methods approach
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
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Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
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User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
What, how and why: GlobalWebIndex and the behavior of people online
What is Digital Marketing? Let's clarify more this concept
Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
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Christian Caldato
Christian Caldato
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Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers
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Experiences in our projects
TSW and Gallerie d’Italia Intesa Sanpaolo for the exhibition “The Last Caravaggio”
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Marketing with Experiences
How to change the concepts associated with a brand?
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Research into Experiences
Look where I look: the mechanisms of visual communication
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Experiences in our projects
Candy and TSW: revolutionising the cooking experience with Watch&Touch
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Research into Experiences
The sample size for neuromarketing tests
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Laboratories of Experiences
Brand Perception study in the Automotive: Audi VS Mercedes
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Related articles:
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Research into Experiences
Online shopping in the Amazon times…
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers
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Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
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Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
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Design for Experiences
The Sixth W Manifesto
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Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
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Experiences in our projects
TSW and Gallerie d’Italia Intesa Sanpaolo for the exhibition “The Last Caravaggio”
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Experiences in our projects
TSW and Nexi – improving user experience across all touchpoints (web, apps, and POS)