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Christian Caldato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
Overview
Dynamic product ads for prospecting: how to show the right product to the right person
Data Analyst: what it does and why it is essential
A brief guide to Google Dynamic Search Ads
An effective Content Strategy starts from the knowledge of company values and objectives
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Christian Caldato
Christian Caldato
in
Design for Experiences
Analogy between sport and work. How sport changes the perception of work
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Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
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Research into Experiences
How the visual perception of a TV spot varies according to what precedes it
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Research into Experiences
In our mental processes, do the real reasons for a choice coincide with what we tell ourselves after making it, or do they depend more on unconscious, even if irrational, motivations?
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Research into Experiences
The research work of TSW in the field of applied science recognized with a scientific publication. It is the third time in three years
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Research into Experiences
What is the ‘framing effect’ and how it affects people’s behavior
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Experiences in our projects
The Last Supper by Leonardo da Vinci, between art and neuroscience
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Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
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Year 2019, Chapter II: The meeting