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Christian Caldato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Research into Experiences
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Design for Experiences
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Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Creating a business and communication strategy with people: the case of Pianca
TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
How to improve a product through people's experiences and neurosciences: TSW at the Salone del Mobile 2022
Usability test and listening with Juventus: when a "great experience" equals "hospitality"
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Christian Caldato
Christian Caldato
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Research into Experiences
How to improve a product through people’s experiences and neurosciences: TSW at the Salone del Mobile 2022
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Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
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Experiences in our projects
TSW with De Longhi: Experience Design at the core of User Journey
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Research into Experiences
Is wearing the anti Covid-19 mask really stressful?
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Design for Experiences
Analogy between sport and work. How sport changes the perception of work
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Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
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Research into Experiences
How the visual perception of a TV spot varies according to what precedes it
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Research into Experiences
In our mental processes, do the real reasons for a choice coincide with what we tell ourselves after making it, or do they depend more on unconscious, even if irrational, motivations?
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Experiences in our projects
Creating a business and communication strategy with people: the case of Pianca
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Experiences in our projects
TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
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Experiences in our projects
From usability test to co-design: how Pampers creates better customer experiences
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Research into Experiences
Facial microexpressions: what they are and what they tell us
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Experiences in our projects
Unired: how to measure the effectiveness of a dietary supplement by listening to people
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Social listening: what it is and how to integrate it into your digital strategy
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Design for Experiences
Software development and User Experience: a listening approach