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Christian Caldato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Overview
Design for Experiences
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User experience and user interface
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Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
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User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
Homo Libertus
What is the ‘framing effect’ and how it affects people's behavior
The Last Supper by Leonardo da Vinci, between art and neuroscience
What, how and why: GlobalWebIndex and the behavior of people online
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Christian Caldato
Christian Caldato
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Research into Experiences
What is the ‘framing effect’ and how it affects people’s behavior
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Experiences in our projects
The Last Supper by Leonardo da Vinci, between art and neuroscience
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Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers
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Experiences in our projects
TSW and Gallerie d’Italia Intesa Sanpaolo for the exhibition “The Last Caravaggio”
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Marketing with Experiences
How to change the concepts associated with a brand?
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Research into Experiences
Look where I look: the mechanisms of visual communication
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Experiences in our projects
Candy and TSW: revolutionising the cooking experience with Watch&Touch
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Design for Experiences
Homo Libertus
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Experiences in our projects
The Last Supper by Leonardo da Vinci, between art and neuroscience
in
Marketing with Experiences
What, how and why: GlobalWebIndex and the behavior of people online
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Marketing with Experiences
What is Digital Marketing? Let’s clarify more this concept
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Experiences in our projects
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
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Research into Experiences
What is user experience?
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Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
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Experiences in our projects
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP