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Christian Caldato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Visibility and search paths
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
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Qualitative and quantitative research
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WE COMPREHEND AND DESIGN
IA design
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WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
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Overview
What is it and how do you design a Marketing Funnel?
Gamification Marketing: the winning case Despar Nordest
Social Media Manager: what he does and what are his skills
Is wearing the anti Covid-19 mask really stressful?
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Christian Caldato
Christian Caldato
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Research into Experiences
Is wearing the anti Covid-19 mask really stressful?
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Design for Experiences
Analogy between sport and work. How sport changes the perception of work
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Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
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Research into Experiences
How the visual perception of a TV spot varies according to what precedes it
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Research into Experiences
In our mental processes, do the real reasons for a choice coincide with what we tell ourselves after making it, or do they depend more on unconscious, even if irrational, motivations?
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Research into Experiences
The research work of TSW in the field of applied science recognized with a scientific publication. It is the third time in three years
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Research into Experiences
What is the ‘framing effect’ and how it affects people’s behavior
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Experiences in our projects
The Last Supper by Leonardo da Vinci, between art and neuroscience
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Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
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Design for Experiences
The case of LEGO® and the cognitive offloading favored by the assembly instructions
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Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
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Research into Experiences
How the visual perception of a TV spot varies according to what precedes it
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Design for Experiences
Customer Journey Map: qualitative research to understand people’s journey, and their moments of true
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Research into Experiences
The research work of TSW in the field of applied science recognized with a scientific publication. It is the third time in three years
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Design for Experiences
Homo Libertus
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Marketing with Experiences
What, how and why: GlobalWebIndex and the behavior of people online