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Christian Caldato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
ImpREsa Immobiliare: agents and people to improve the online experience
Continuous research: the TSW approach to designing better experiences
Forel: improving the man-machine interface together with manufacturers and end users
Listening and care of relationships through digital channels
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Christian Caldato
Christian Caldato
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Research into Experiences
Continuous research: the TSW approach to designing better experiences
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Research into Experiences
What neuromarketing is (not) and how neuroscience and research improve customer experience
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Research into Experiences
How to improve a product through people’s experiences and neurosciences: TSW at the Salone del Mobile 2022
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Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
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Experiences in our projects
TSW with De Longhi: Experience Design at the core of User Journey
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Research into Experiences
Is wearing the anti Covid-19 mask really stressful?
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Design for Experiences
Analogy between sport and work. How sport changes the perception of work
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Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
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Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
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Experiences in our projects
Woolrich, between brand perception and physical experience
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Experiences in our projects
TSW partner of Laborability: listening to people, inside and outside of companies
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Laboratories of Experiences
Fewer personas, more people
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Laboratories of Experiences
The world is our laboratory
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Design for Experiences
Co-design and participatory design: creating better experiences with people
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Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
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Research into Experiences
What neuromarketing is (not) and how neuroscience and research improve customer experience