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Christian Caldato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
Information architecture
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Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP
What is neuromarketing?
Content marketing: why is it more valuable if it is done with people?
From earned media to social media exit
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Christian Caldato
Christian Caldato
4' reading time
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Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers
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Experiences in our projects
TSW and Gallerie d’Italia Intesa Sanpaolo for the exhibition “The Last Caravaggio”
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Marketing with Experiences
How to change the concepts associated with a brand?
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Research into Experiences
Look where I look: the mechanisms of visual communication
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Experiences in our projects
Candy and TSW: revolutionising the cooking experience with Watch&Touch
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Research into Experiences
The sample size for neuromarketing tests
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Laboratories of Experiences
Brand Perception study in the Automotive: Audi VS Mercedes
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Realted articles:
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Research into Experiences
Online shopping in the Amazon times…
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers
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Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
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Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
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Design for Experiences
The Sixth W Manifesto
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Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
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Experiences in our projects
TSW and Gallerie d’Italia Intesa Sanpaolo for the exhibition “The Last Caravaggio”
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Experiences in our projects
TSW and Nexi – improving user experience across all touchpoints (web, apps, and POS)