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qualitative research
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Christian Caldato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Laboratories
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Research into Experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
92% of B2B companies have the future in their hands
Observation reveals the true essence of experiences
How to Put Art in a Book: art at the service of people
17th Architecta Summit 2023: the central role of people
SEO today and tomorrow: Italian companies and listening to people
Imitation not to influence, but for better experiences
TSW with Banca Progetto: promoting Conto Key on TV, print and digital
Lead Ads: establishing listening and strengthening the bond between people and brands
Microcopy: details that revolutionize people's experience
Google Core Update: anticipate changes to dominate the SERPs
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Christian Caldato
Christian Caldato
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Research into Experiences
How cognitive neuroscience applies in marketing
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Research into Experiences
Usability test: when and why to use think aloud, eye-tracker and GSR
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Research into Experiences
Usability testing with and without a facilitator: what’s the difference?
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Experiences in our projects
Baci Perugina with TSW: how experience affects product evaluation
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Experiences in our projects
Prada with TSW: Engaging customers to create an extraordinary digital experience
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Experiences in our projects
Unifarco: how to best convey the most relevant information on cosmetic product labels
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Experiences in our projects
Haier: continues the research activity to improve the product experience
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Research into Experiences
Moderated usability test VS unmoderated usability test: is there a difference?
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Wellbeing and efficacy of anti-aging creams: people’s experiences
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Words matter, but it’s the tone of voice that creates authentic connections
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The importance of brand association and listening in design