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Christian Caldato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
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Laboratories of Experiences
Laboratories
Actual environments
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Research into Experiences
Usability and ergonomics
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Overview
Design for Experiences
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User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Woolrich and brand health research: how to assess the health of a brand with the help of people
Software development and User Experience: a listening approach
SEO consulting and the hospitality approach
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Christian Caldato
Christian Caldato
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Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
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Experiences in our projects
TSW with De Longhi: Experience Design at the core of User Journey
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Research into Experiences
Is wearing the anti Covid-19 mask really stressful?
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Design for Experiences
Analogy between sport and work. How sport changes the perception of work
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Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
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Research into Experiences
How the visual perception of a TV spot varies according to what precedes it
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Research into Experiences
In our mental processes, do the real reasons for a choice coincide with what we tell ourselves after making it, or do they depend more on unconscious, even if irrational, motivations?
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Research into Experiences
The research work of TSW in the field of applied science recognized with a scientific publication. It is the third time in three years
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Design for Experiences
Software development and User Experience: a listening approach
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Marketing with Experiences
SEO consulting and the hospitality approach
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Experiences in our projects
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Research into Experiences
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
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Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
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Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices