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Christian Caldato
The Sixth W
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With people
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Within and “without” experiences
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Online Surveys
Google SEO update: the Page Title Update changes
Facial microexpressions: what they are and what they tell us
Unired: how to measure the effectiveness of a dietary supplement by listening to people
Social listening: what it is and how to integrate it into your digital strategy
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Christian Caldato
Christian Caldato
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Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
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Experiences in our projects
TSW with De Longhi: Experience Design at the core of User Journey
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Research into Experiences
Is wearing the anti Covid-19 mask really stressful?
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Design for Experiences
Analogy between sport and work. How sport changes the perception of work
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Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
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Research into Experiences
How the visual perception of a TV spot varies according to what precedes it
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Research into Experiences
In our mental processes, do the real reasons for a choice coincide with what we tell ourselves after making it, or do they depend more on unconscious, even if irrational, motivations?
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Research into Experiences
The research work of TSW in the field of applied science recognized with a scientific publication. It is the third time in three years
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Experiences in our projects
Unired: how to measure the effectiveness of a dietary supplement by listening to people
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Software development and User Experience: a listening approach
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Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Neuromarketing: the approach that unites neuroscience and the study of the consumer
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The Last Supper by Leonardo da Vinci, between art and neuroscience