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Christian Caldato
The Sixth W
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With is The Sixth W
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Visibility and search paths
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Online Surveys
Words of experience. Care: designing with people in mind
Information architecture in the age of LLMs: the invisible discipline
IED: Brand awareness strategy in the education sector
Social media strategy and personal branding for impREsa
Inside a TSW project: from listening to people to strategic decisions
Words of experience. Time: respecting it to enhance the brand experience
Service Design in healthcare: designing pathways, not just services
Bottega Veneta: UX research on e-commerce across international markets
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
Doctors with Africa CUAMM and TSW: new digital experience design
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Christian Caldato
Christian Caldato
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Research into Experiences
How cognitive neuroscience applies in marketing
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Research into Experiences
Usability test: when and why to use think aloud, eye-tracker and GSR
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Research into Experiences
Usability testing with and without a facilitator: what’s the difference?
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Experiences in our projects
Baci Perugina with TSW: how experience affects product evaluation
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Experiences in our projects
Prada with TSW: Engaging customers to create an extraordinary digital experience
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Experiences in our projects
Unifarco: how to best convey the most relevant information on cosmetic product labels
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Experiences in our projects
Haier: continues the research activity to improve the product experience
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Research into Experiences
Moderated usability test VS unmoderated usability test: is there a difference?
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Design for Experiences
Words of experience. Care: designing with people in mind
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Experiences in our projects
IED: Brand awareness strategy in the education sector
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Marketing with Experiences
Social media strategy and personal branding for impREsa
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Experiences in our projects
Inside a TSW project: from listening to people to strategic decisions
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Words of experience. Time: respecting it to enhance the brand experience
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Experiences in our projects
Bottega Veneta: UX research on
e-commerce across international markets
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Doctors with Africa CUAMM and TSW: new digital experience design