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Luca Martorano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Actual environments
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Research into Experiences
Usability and ergonomics
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Design for Experiences
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Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Google SEO update: the Page Title Update changes
Facial microexpressions: what they are and what they tell us
Unired: how to measure the effectiveness of a dietary supplement by listening to people
Social listening: what it is and how to integrate it into your digital strategy
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Luca Martorano
Luca Martorano
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Experiences in our projects
Woolrich and brand health research: how to assess the health of a brand with the help of people
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Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
Related articles:
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Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
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Marketing with Experiences
Social listening: what it is and how to integrate it into your digital strategy
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Marketing with Experiences
SEO consulting and the hospitality approach
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Experiences in our projects
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
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Marketing with Experiences
An effective Content Strategy starts from the knowledge of company values and objectives
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Marketing with Experiences
Google SEO update: the Page Title Update changes