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Luca Martorano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Linkedin Ads for B2B: people always at the center
Usability testing with and without a facilitator: what's the difference?
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
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Luca Martorano
Luca Martorano
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Research into Experiences
Predictive models: crystal ball or useful tool for designing the experience of the future?
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Research into Experiences
The role of ChatGPT in designing valuable experiences
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Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
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Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
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Experiences in our projects
Forel: improving the man-machine interface together with manufacturers and end users
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Experiences in our projects
Woolrich and brand health research: how to assess the health of a brand with the help of people
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Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
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