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experience design
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user testing
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Luca Martorano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Scientific publications
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
Overview
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Luca Martorano
Luca Martorano
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Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
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Measuring the perceived to design better experiences: our project with Unifarco
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What is it and how do you design a Marketing Funnel?
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Proximity Marketing: why it is so important for Digital Marketing
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The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
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Dynamic product ads for prospecting: how to show the right product to the right person
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A brief guide to Google Dynamic Search Ads
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Brand Identity Design according to TSW: an approach based on listening, Co-Design and archetypes
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How to choose the metrics for a correct evaluation of a social media strategy