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Luca Martorano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Actual environments
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Research into Experiences
Usability and ergonomics
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Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Quantitative research: what is the value of an unexpected result?
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
Designing valuable content: the importance of shooting in a social campaign
The marketing of nostalgia: creating connections with experiences
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Digital marketing as an empathetic language
Can social networks and artificial intelligence dialogue?
TSW: a continuous research center for companies capable of listening
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Luca Martorano
Luca Martorano
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Research into Experiences
Quantitative research: what is the value of an unexpected result?
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Research into Experiences
Observation reveals the true essence of experiences
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Research into Experiences
Imitation not to influence, but for better experiences
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Research into Experiences
Identify biases in the digital world for a more open and aware mind
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Research into Experiences
Predictive models: crystal ball or useful tool for designing the experience of the future?
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Research into Experiences
The role of ChatGPT in designing valuable experiences
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Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
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Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
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Marketing with Experiences
Newsletter to put people at the centre: 5 practical tips
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Marketing with Experiences
Brands and people closer: how Customer Match enhances targeting on Google Ads
in
Marketing with Experiences
Designing valuable content: the importance of shooting in a social campaign
in
Design for Experiences
The marketing of nostalgia: creating connections with experiences
in
Experiences in our projects
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
in
Laboratories of Experiences
TSW: a continuous research center for companies capable of listening
in
Design for Experiences
Unconventional Marketing: advertising that becomes an experience
in
Experiences in our projects
impREsa immobiliare with TSW: redesigning the online experience through listening