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Luca Martorano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Cosmeceuticals Observatory: the value of research and focus groups
Words of experience. Trust: a dimension of customer experience
The new Lazzaris Store: an e-commerce design that enhances UX and brand history
Conversational UX: designing trust between the user and an algorithm
GEO in the world of luxury: what the new Bain & Company report says
TSW Event - The complexity of generative responses: new interpretive challenges for brands
The experience test in Germany for Camping Ca'Savio's new digital ecosystem
The point of sale as a strategic listening space
How is the role of the UX designer changing in the age of artificial…
Research guides brand strategy: the evolution of Macron
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Luca Martorano
Luca Martorano
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Research into Experiences
Quantitative research: what is the value of an unexpected result?
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Research into Experiences
Observation reveals the true essence of experiences
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Research into Experiences
Imitation not to influence, but for better experiences
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Research into Experiences
Identify biases in the digital world for a more open and aware mind
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Research into Experiences
Predictive models: crystal ball or useful tool for designing the experience of the future?
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Research into Experiences
The role of ChatGPT in designing valuable experiences
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Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
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Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
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in
Experiences in our projects
Cosmeceuticals Observatory: the value of research and focus groups
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Design for Experiences
Words of experience. Trust: a dimension of customer experience
in
Experiences in our projects
The new Lazzaris Store: an e-commerce design that enhances UX and brand history
in
Design for Experiences
Conversational UX: designing trust between the user and an algorithm
in
Marketing with Experiences
GEO in the world of luxury: what the new Bain & Company report says
in
Experiences in our projects
TSW Event – The complexity of generative responses: new interpretive challenges for brands
in
Experiences in our projects
The experience test in Germany for Camping Ca’Savio’s new digital ecosystem
in
Research into Experiences
The point of sale as a strategic listening space