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experience design
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Luca Martorano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Laboratories of Experiences
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Actual environments
Open places
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Overview
Research into Experiences
Usability and ergonomics
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Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
TikTok Shop: how social commerce revolutionizes the shopping experience
Connections between AI, research and people: the experience at the center of brand visibility
Meta Ads expands to Threads: new dimensions of the ad experience
User experience improved by empathic-adaptive UX design
Building trust through privacy and cookie management
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real…
TSW with Old Wild West: we co-design the new digital strategy, starting from social…
Privacy and personal data: when consent creates value
After the Google Core Update: SEO positioning to come
Labs as places of experience: designing with people
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Luca Martorano
Luca Martorano
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Research into Experiences
Quantitative research: what is the value of an unexpected result?
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Research into Experiences
Observation reveals the true essence of experiences
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Research into Experiences
Imitation not to influence, but for better experiences
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Research into Experiences
Identify biases in the digital world for a more open and aware mind
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Research into Experiences
Predictive models: crystal ball or useful tool for designing the experience of the future?
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Research into Experiences
The role of ChatGPT in designing valuable experiences
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Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
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Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
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in
Marketing with Experiences
TikTok Shop: how social commerce revolutionizes the shopping experience
in
Experiences in our projects
Connections between AI, research and people: the experience at the center of brand visibility
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Design for Experiences
User experience improved by empathic-adaptive UX design
in
Experiences in our projects
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
in
Marketing with Experiences
Privacy and personal data: when consent creates value
in
Marketing with Experiences
After the Google Core Update: SEO positioning to come
in
Laboratories of Experiences
Labs as places of experience: designing with people
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Laboratories of Experiences
We measure people’s emotional involvement