Search by keyword in the articles
TAG:
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
Ita
Eng
Home
Luca Martorano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
Home
Luca Martorano
Luca Martorano
in
Research into Experiences
Quantitative research: what is the value of an unexpected result?
in
Research into Experiences
Observation reveals the true essence of experiences
in
Research into Experiences
Imitation not to influence, but for better experiences
in
Research into Experiences
Identify biases in the digital world for a more open and aware mind
in
Research into Experiences
Predictive models: crystal ball or useful tool for designing the experience of the future?
in
Research into Experiences
The role of ChatGPT in designing valuable experiences
in
Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
in
Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
Related articles:
in
Design for Experiences
The Value of Time in User Experience
in
Marketing with Experiences
Brands that make their voices heard (and know how to listen)
in
Marketing with Experiences
When Technology Block Becomes an Invitation to Human Listening
in
Experiences in our projects
Chocolate: our research together with customers to rethink the experience of brand and product
in
Experiences in our projects
Designing the best gaming experience: our research for the toy industry
in
Research into Experiences
The power of smell in creating immersive experiences
in
Experiences in our projects
A listening journey between tradition and sustainability for the future of Piedmont
in
Marketing with Experiences
Newsletter to put people at the centre: 5 practical tips