Interactions between people and brands
People’s experience is based on continuous interaction with the brand, its services and the different touchpoints. Analysis of feedback, in order to understand people’s expectations and reasons, does not only take place in digital environments but has potentially infinite applications.
TSW brings the approach and the tools of usability testing into real-world settings with the aid of wearable devices. This continually evolving technology can measure the attention of people acting in a physical space and their nervous system activity, given certain stimuli.
Our environmental analyses allow us to investigate a wide range of people’s real experiences, such as:
More generally, we can study people’s behaviour along the entire customer journey: the discovery of a product, the search for information in physical and digital places, the forming of an opinion and the development of the desire to purchase, the purchase itself and everything that happens after.
We can identify the most significant metrics in a specific use context: attention hotspots, distribution of attention between product and advertising, navigation funnels and conversion rates.
More generally, we can investigate the retail experiences of people from different angles by answering these questions:
DIGITAL TOUCH POINTS
RETAIL EXPERIENCE WITH NEUROMETRICS AND PSYCHO-PHYSIOLOGICAL OBSERVATIONS
With their extreme lightness, ease of use and ability to accurately collect data, the “wearable” tools that we use allow us to test interactions with mobile devices such as smartphones and tablets, and can be used in combination with psycho-physiological detection instruments.