Search by keyword in the articles
TAG:
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
Ita
Eng
Home
Alessandra Spina
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
TikTok Shop: how social commerce revolutionizes the shopping experience
Connections between AI, research and people: the experience at the center of brand visibility
Meta Ads expands to Threads: new dimensions of the ad experience
User experience improved by empathic-adaptive UX design
Building trust through privacy and cookie management
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real…
TSW with Old Wild West: we co-design the new digital strategy, starting from social…
Privacy and personal data: when consent creates value
After the Google Core Update: SEO positioning to come
Labs as places of experience: designing with people
Home
Alessandra Spina
Alessandra Spina
in
Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
in
Research into Experiences
Sentiment analysis: listening to people online
in
Research into Experiences
Sound branding: the experience that passes through sound
in
Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
in
Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
in
Research into Experiences
Facial microexpressions: what they are and what they tell us
in
Experiences in our projects
Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
Related articles:
in
Experiences in our projects
Connections between AI, research and people: the experience at the center of brand visibility
in
Design for Experiences
User experience improved by empathic-adaptive UX design
in
Experiences in our projects
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
in
Marketing with Experiences
Privacy and personal data: when consent creates value
in
Marketing with Experiences
After the Google Core Update: SEO positioning to come
in
Laboratories of Experiences
Labs as places of experience: designing with people
in
Laboratories of Experiences
We measure people’s emotional involvement
in
Experiences in our projects
Open Places: our research on the brand experience in the Spirits world