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Alessandra Spina
The Sixth W
TSW manifesto
With is The Sixth W
With people
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Within and “without” experiences
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TSW Event - The complexity of generative responses: new interpretive challenges for brands
The experience test in Germany for Camping Ca'Savio's new digital ecosystem
The point of sale as a strategic listening space
How is the role of the UX designer changing in the age of artificial…
Research guides brand strategy: the evolution of Macron
Listening to people in global UX research: how we worked with Armani
Digital experience and AI innovation with Poltrona Frau
Modern camping: a study of the criteria and trends that guide decisions
Verti Assicurazioni chooses AMPLIF-AI to measure brand experience in LLMs
From meaning to sign: an experiment in synthesis
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Alessandra Spina
Alessandra Spina
in
Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
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Research into Experiences
Sentiment analysis: listening to people online
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Research into Experiences
Sound branding: the experience that passes through sound
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
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Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
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Research into Experiences
Facial microexpressions: what they are and what they tell us
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Experiences in our projects
Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
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in
Experiences in our projects
TSW Event – The complexity of generative responses: new interpretive challenges for brands
in
Experiences in our projects
The experience test in Germany for Camping Ca’Savio’s new digital ecosystem
in
Research into Experiences
The point of sale as a strategic listening space
in
Design for Experiences
How is the role of the UX designer changing in the age of artificial intelligence?
in
Experiences in our projects
Research guides brand strategy: the evolution of Macron
in
Experiences in our projects
Listening to people in global UX research: how we worked with Armani
in
Experiences in our projects
Digital experience and AI innovation with Poltrona Frau
in
Research into Experiences
Modern camping: a study of the criteria and trends that guide decisions