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Alessandra Spina
The Sixth W
TSW manifesto
With is The Sixth W
With people
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Within and “without” experiences
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Online Surveys
Words of experience. Trust: a dimension of customer experience
The new Lazzaris Store: an e-commerce design that enhances UX and brand history
Conversational UX: designing trust between the user and an algorithm
GEO in the world of luxury: what the new Bain & Company report says
TSW Event - The complexity of generative responses: new interpretive challenges for brands
The experience test in Germany for Camping Ca'Savio's new digital ecosystem
The point of sale as a strategic listening space
How is the role of the UX designer changing in the age of artificial…
Research guides brand strategy: the evolution of Macron
Listening to people in global UX research: how we worked with Armani
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Alessandra Spina
Alessandra Spina
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Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
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Research into Experiences
Sentiment analysis: listening to people online
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Research into Experiences
Sound branding: the experience that passes through sound
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
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Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
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Research into Experiences
Facial microexpressions: what they are and what they tell us
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Experiences in our projects
Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
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The new Lazzaris Store: an e-commerce design that enhances UX and brand history
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Design for Experiences
Conversational UX: designing trust between the user and an algorithm
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GEO in the world of luxury: what the new Bain & Company report says
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Experiences in our projects
TSW Event – The complexity of generative responses: new interpretive challenges for brands
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Experiences in our projects
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How is the role of the UX designer changing in the age of artificial intelligence?