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Alessandra Spina
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
ImpREsa Immobiliare: agents and people to improve the online experience
Continuous research: the TSW approach to designing better experiences
Forel: improving the man-machine interface together with manufacturers and end users
Listening and care of relationships through digital channels
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Alessandra Spina
Alessandra Spina
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Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
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Research into Experiences
Facial microexpressions: what they are and what they tell us
Related articles:
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Marketing with Experiences
Listening and care of relationships through digital channels
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Experiences in our projects
Woolrich, between brand perception and physical experience
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Research into Experiences
Screen size as a variable for designing better experiences with people
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Experiences in our projects
TSW partner of Laborability: listening to people, inside and outside of companies
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Laboratories of Experiences
Fewer personas, more people
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Laboratories of Experiences
The world is our laboratory
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Design for Experiences
Co-design and participatory design: creating better experiences with people
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Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.