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Alessandra Spina
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
TSW partner of Laborability: listening to people, inside and outside of companies
The world is our laboratory
Co-design and participatory design: creating better experiences with people
UniCredit: the best online adv campaign designed with customers and their experiences.
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Alessandra Spina
Alessandra Spina
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
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Research into Experiences
Facial microexpressions: what they are and what they tell us
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Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
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Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
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Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Is wearing the anti Covid-19 mask really stressful?