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product and service design
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Alessandra Spina
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Advertising on Snapchat: why invest in this platform?
Wellbeing and efficacy of anti-aging creams: people's experiences
How listening to people changed the rules of Twitter (or X)
Words matter, but it's the tone of voice that creates authentic…
Creating lasting connections with Emotional Design
The importance of brand association and listening in design
TV commercials and analysis of psychophysiological responses
The role of listening in the development of a Minimum Viable…
Instagram launches Threads, the new social network
Rapid prototyping: a tool to engage people
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Alessandra Spina
Alessandra Spina
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Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
in
Research into Experiences
Sentiment analysis: listening to people online
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Research into Experiences
Sound branding: the experience that passes through sound
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
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Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
in
Research into Experiences
Facial microexpressions: what they are and what they tell us
in
Experiences in our projects
Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
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Visual perception in co-design: an approach based on listening