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antropological marketing
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Alessandra Spina
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
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Sound branding: the experience that passes through sound
The role of ChatGPT in designing valuable experiences
Why listening to people makes the difference in business
How brand perception changes depending on cognitive load and emotional intensity…
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Alessandra Spina
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Research into Experiences
Sound branding: the experience that passes through sound
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
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Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
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Research into Experiences
Facial microexpressions: what they are and what they tell us
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Research into Experiences
The role of ChatGPT in designing valuable experiences
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Experiences in our projects
Why listening to people makes the difference in business
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Research into Experiences
How brand perception changes depending on cognitive load and emotional intensity during navigation
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Experiences in our projects
Unifarco: how to best convey the most relevant information on cosmetic product labels
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Design for Experiences
Service design with people to improve the multi-channel experience
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Research into Experiences
People and social media: our research to design more effective experiences and content
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Experiences in our projects
Haier: continues the research activity to improve the product experience
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Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future