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usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
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Alessandra Spina
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Words of experience. Care: designing with people in mind
Information architecture in the age of LLMs: the invisible discipline
IED: Brand awareness strategy in the education sector
Social media strategy and personal branding for impREsa
Inside a TSW project: from listening to people to strategic decisions
Words of experience. Time: respecting it to enhance the brand experience
Service Design in healthcare: designing pathways, not just services
Bottega Veneta: UX research on e-commerce across international markets
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
Doctors with Africa CUAMM and TSW: new digital experience design
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Alessandra Spina
Alessandra Spina
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Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
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Research into Experiences
Sentiment analysis: listening to people online
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Research into Experiences
Sound branding: the experience that passes through sound
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
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Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
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Research into Experiences
Facial microexpressions: what they are and what they tell us
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Experiences in our projects
Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
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Design for Experiences
Words of experience. Care: designing with people in mind
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Design for Experiences
Information architecture in the age of LLMs: the invisible discipline
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Experiences in our projects
IED: Brand awareness strategy in the education sector
in
Marketing with Experiences
Social media strategy and personal branding for impREsa
in
Experiences in our projects
Inside a TSW project: from listening to people to strategic decisions
in
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Words of experience. Time: respecting it to enhance the brand experience
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Service Design in healthcare: designing pathways, not just services
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Experiences in our projects
Bottega Veneta: UX research on
e-commerce across international markets