Journal of Experiences

Marketing with Experiences

This section shows possibilities for integration between environments that only appear to be distinct and distant.

Newsletter to put people at the centre: 5 practical tips

From personalization to active involvement, 5 practical tips for creating newsletters that put people at the centre.

2' reading time

Brands and people closer: how Customer Match enhances targeting on Google Ads

How to maximize the potential of targeting with Customer Match on Google Ads and bring customers closer to your brand in a targeted and personalized way.

2' reading time

in Marketing with Experiences

Designing valuable content: the importance of shooting in a social campaign

Discover the potential of a photo shoot for a social campaign and how it can improve the relationship between your brand and people.

3' reading time

in Marketing with Experiences

Digital marketing as an empathetic language

Empathetic digital marketing transforms online connections into authentic experiences and wins trust and attention in today's digital landscape.

2' reading time

in Marketing with Experiences

Can social networks and artificial intelligence dialogue?

How the interaction between social networks and artificial intelligence (AI) is redefining the landscape of digital communication.

2' reading time

in Marketing with Experiences

Accessibility: the watchword of Google Merchant Center Next

Google Merchant Center Next, more accessible for small businesses. Intuitive interface and innovations such as Product Studio and predictive analytics.

2' reading time

in Marketing with Experiences

Search experience: Google SGE (Search Generative Experience)

Google SGE (Search Generative Experience). Let's see how this AI-powered innovation redefines online search and SEO strategies.

6' reading time

in Marketing with Experiences

Social media management: can it contribute to company growth?

Social media management is essential for the growth of a company in brand awareness, public involvement, increased site traffic and sales.

4' reading time

in Marketing with Experiences

Personalization and intrusiveness of online advertising for people

The challenge of personalized online advertising, while respecting privacy. User preferences and non-intrusive strategies.

5' reading time

in Marketing with Experiences

SEO today and tomorrow: Italian companies and listening to people

SEO is now an obligatory step in marketing. Importance of being visible on search engines, challenges of corporate education, and future trends.

6' reading time

in Marketing with Experiences

Lead Ads: establishing listening and strengthening the bond between people and brands

Make the best use of Meta Lead Ads by collecting contact information and personalizing the user experience to maximize results and conversions.

2' reading time

in Marketing with Experiences

Google Core Update: anticipate changes to dominate the SERPs

Google's Core Updates influence the positioning of websites in the SERPs. How to prepare and recover your ranking after an update.

5' reading time

in Marketing with Experiences

Surfing the waves of communication

How to recognize and promote good information? Here are the essential elements to combat online misinformation.

2' reading time

in Marketing with Experiences

Advertising on Snapchat: why invest in this platform?

Advertising on Snapchat: engagement and benefits. Effectiveness in reaching young audiences. Analysis data for targeted strategies. Challenges and solutions.

1' reading time

in Marketing with Experiences

How listening to people changed the rules of Twitter (or X)

The evolution of Twitter: the character limit, threads and new features under discussion; maintaining rapid and effective communication.

1' reading time

in Marketing with Experiences

Instagram launches Threads, the new social network

Threads is Instagram's new messaging app that challenges Twitter. Ability to share content with close friends and create more intimate connections.

2' reading time