Marketing with Experiences

This section shows possibilities for integration between environments that only appear to be distinct and distant.

Instagram launches Threads, the new social network
Threads is Instagram's new messaging app that challenges Twitter. Ability to share content with close friends and create more intimate connections.
2' reading time
The importance of content strategy to offer personalized and relevant experiences
Developing an effective content strategy allows you to involve people by offering them personalized and relevant experiences.
2' reading time
Retargeting and remarketing: beyond technology to develop authentic connections
Differences between retargeting and remarketing in online marketing, strategies that create authentic connections with your audience and increase brand loyalty.
1' reading time
Artificial Intelligence and SEO combined to offer a better experience
How artificial intelligence is influencing organic positioning, and how to guide it to obtain optimal results.
4' reading time
Anticipate people’s needs with predictive and prescriptive analytics
The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.
4' reading time
Follower acquisition campaigns: do they still exist?
Is it still useful and does it make sense to activate specific campaigns for fanbase growth? In which cases is it advisable to do this? And on which platforms? Let's see it together.
3' reading time
Social selling on LinkedIn: how to use Sales Navigator
Everything you need to know about Sales Navigator, a tool specifically designed to manage social selling activities in an organized and efficient way.
3' reading time
The art of simplicity: how to make content clear, engaging and pleasant to read
To reach people's hearts and minds it is essential not only to write interesting content for them, but to make it simple for them. Here's how.
2' reading time
Native advertising: what it is and how to optimize it
Native advertising allows you to create relevant content, monitor metrics and customize ads to reach your target audience.
2' reading time
Linkedin Ads for B2B: people always at the center
LinkedIn Ads campaigns can help B2B companies reach their target audience accurately and effectively.
2' reading time
Data analysis to improve the customer experience
Companies use data analysis to improve UX and build customer loyalty. Machine learning, predictive models and AI in the future of data analysis.
4' reading time
Google Marketing Live 2023: the future is built on AI
The main news of Google Marketing Live 2023: new campaigns, updated targeting and new types of ads, all driven by AI.
2' reading time
Display campaigns: how to make them effective by listening to people
How to make display campaigns more effective using user listening techniques and tools such as Eye Tracking.
2' reading time
The importance of brand perception for brand reputation
Satisfy the needs of the public and offer a rewarding experience. Brand perception in the creation of a solid brand reputation.
2' reading time
Pinterest towards Social Commerce: the collaboration with Amazon
Pinterest and Amazon team up to simplify user purchases and offer new opportunities for digital advertising. Let's see the available Campaign Formats.
1' reading time
The importance of listening on social media
Social Listening: active listening to the public and data analysis to optimize marketing strategies on social networks and reach business opportunities.
2' reading time
TAG: CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI