Marketing with Experiences

This section shows possibilities for integration between environments that only appear to be distinct and distant.

From earned media to social media exit
A brief excursus of how in this last decade we have gone from the hangover for the ... to the cancellation from ... so-called “social”.
5' reading time
What is SEO? Keywords or people?
SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.
4' reading time
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
With the Sixth W approach, TSW creates simple, natural, rewarding, and therefore, as the Slow Food founder Carlo Petrini says, more good, clean and fai experiences.
1' reading time
The evolution of the Marketing Mix: the meaning of the fifth P, People
This article wants to highlight the value of the fifth P of the marketing mix, that of People.
3' reading time
The Millennials in 2018: characteristics and evolution of people born between 1980 and 1995
Millennials: Who are they and how did they change. The generation born between 1980 and 1995, the first target with high digital knowledge.
6' reading time
Is SEO increasingly human with the 2018 mobile algorithm?
With the new Google mobile algorithm of 2018 the SEO becomes more and more human and the contents are thought more and more thinking of people.
11' reading time
From data to people: the importance of Data Strategy
People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.
3' reading time
2018 tips: what it means to start from the experience of people
Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.
3' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing