A brief excursus of how in this last decade we have gone from the hangover for the ... to the cancellation from ... so-called “social”.

SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.

With the Sixth W approach, TSW creates simple, natural, rewarding, and therefore, as the Slow Food founder Carlo Petrini says, more good, clean and fai experiences.

This article wants to highlight the value of the fifth P of the marketing mix, that of People.

Millennials: Who are they and how did they change. The generation born between 1980 and 1995, the first target with high digital knowledge.

With the new Google mobile algorithm of 2018 the SEO becomes more and more human and the contents are thought more and more thinking of people.

People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.

Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.