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Journal of Experiences

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Digital Marketing means above all to live the complexity and number of data that we can collect by integrating them into all the individual activities.
in Marketing with Experiences
Social listening: when listening guides decisions
Social listening today goes beyond monitoring: listening to online conversations allows you to guide strategic decisions, improve processes, and respond to people's real needs.
8' reading time
in Experiences in our projects
Measuring brand experience in LLMs: the Amplif-AI approach
TSW's AMPLIF-AI measures how generative AI systems represent a brand and how it changes the information mediation that impacts people's perceptions and choices.
3' reading time
in Marketing with Experiences
Tarpit and Data Poisoning: antagonism towards Generative AI and online visibility
Tarpit and data poisoning techniques negatively impact Generative AI and online visibility.
4' reading time
in Marketing with Experiences
SEO copywriting in the AI era: a guide to GEO
A guide to Generative Engine Optimization (GEO), how to create content that stands out in new AI-driven searches.
9' reading time
in Marketing with Experiences
TikTok Shop: how social commerce revolutionizes the shopping experience
With the arrival of TikTok Shop, businesses and creators can sell online by combining entertainment and shopping in one platform.
2' reading time
in Marketing with Experiences
Building trust through privacy and cookie management
Digital marketing strategies that respect privacy, improve conversions and build trust with customers.
1' reading time
in Experiences in our projects
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
TSW with Old Wild West, new digital strategy with focus on listening and customer engagement for authentic and shared experiences.
3' reading time
in Marketing with Experiences
Privacy and personal data: when consent creates value
How informed consent can create value, improving the dialogue between users and companies through transparency and mutual trust.
2' reading time
in Marketing with Experiences
After the Google Core Update: SEO positioning to come
The impact of Google's November Core Update 2024 and the future directions of SEO to increasingly focus on effective and significant positioning.
9' reading time
in Marketing with Experiences
Brands that make their voices heard (and know how to listen)
Discover how verbal identity makes a brand unique, communicating values and engaging the public with consistency and authenticity.
2' reading time
in Marketing with Experiences
Data analysis and privacy: the balance in analytics cookies
What is the role of analytics cookies in web analytics and how to balance the use of data with respect for privacy.
2' reading time
in Marketing with Experiences
When Technology Block Becomes an Invitation to Human Listening
A recent global tech shutdown has exposed our dependence on technology. At TSW, we reflect on how to balance innovation and human empathy.
2' reading time
in Marketing with Experiences
Listening to people also involves data: GA4 Data Import
How to correct and clean e-commerce data with Python and GA4's Item Data Import for more accurate and optimized analysis.
8' reading time
in Marketing with Experiences
SEO positioning: evolution and aspects to reconsider
How SEO has evolved from a ranking technique to an authentic form of marketing, putting user experience and content quality at the center.
8' reading time
in Marketing with Experiences
Listening to include: the right words for more inclusive communication
The importance of listening, understanding, and adopting inclusive language to reflect and promote social diversity.
5' reading time
in Marketing with Experiences
The evocative power of words: creating valuable content to generate connections
Language and word choice can evoke emotions, build meaningful relationships, and turn communication into a memorable experience.
2' reading time
TAG: qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis
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