July 24th is an important date for those who work in digital marketing. Google will implement a reorganization of its products dedicated to analysts and advertisers. This "revolution" should lead to positive changes both in terms of operations and in the format of the instruments themselves.
A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.
We were at the seminar on Programmatic & Marketing Automation organized by IAB Italia. Here's what we learned, between the importance of data and creativity.