#digital marketing

Digital Marketing means above all to live the complexity and number of data that we can collect by integrating them into all the individual activities.

Listening and data analysis: manage the impact of bots on website traffic data
Recognize and manage the impact of bots on website traffic data. Ensure accuracy of metrics and reliability of strategic decisions.
4' reading time
Newsletter to put people at the centre: 5 practical tips
From personalization to active involvement, 5 practical tips for creating newsletters that put people at the centre.
2' reading time
Brands and people closer: how Customer Match enhances targeting on Google Ads
How to maximize the potential of targeting with Customer Match on Google Ads and bring customers closer to your brand in a targeted and personalized way.
2' reading time
Designing valuable content: the importance of shooting in a social campaign
Discover the potential of a photo shoot for a social campaign and how it can improve the relationship between your brand and people.
3' reading time
The marketing of nostalgia: creating connections with experiences
Nostalgia marketing and retro-marketing create unique emotional connections with the past, driving branding and communications strategies.
3' reading time
Digital marketing as an empathetic language
Empathetic digital marketing transforms online connections into authentic experiences and wins trust and attention in today's digital landscape.
2' reading time
Can social networks and artificial intelligence dialogue?
How the interaction between social networks and artificial intelligence (AI) is redefining the landscape of digital communication.
2' reading time
Accessibility: the watchword of Google Merchant Center Next
Google Merchant Center Next, more accessible for small businesses. Intuitive interface and innovations such as Product Studio and predictive analytics.
2' reading time
Search experience: Google SGE (Search Generative Experience)
Google SGE (Search Generative Experience). Let's see how this AI-powered innovation redefines online search and SEO strategies.
6' reading time
Unconventional Marketing: advertising that becomes an experience
Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.
1' reading time
Social media management: can it contribute to company growth?
Social media management is essential for the growth of a company in brand awareness, public involvement, increased site traffic and sales.
4' reading time
Personalization and intrusiveness of online advertising for people
The challenge of personalized online advertising, while respecting privacy. User preferences and non-intrusive strategies.
5' reading time
SEO today and tomorrow: Italian companies and listening to people
SEO is now an obligatory step in marketing. Importance of being visible on search engines, challenges of corporate education, and future trends.
6' reading time
Imitation not to influence, but for better experiences
How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.
1' reading time
TSW with Banca Progetto: promoting Conto Key on TV, print and digital
TSW with Banca Progetto for the positioning of Conto Key on the savings market, with a complete marketing strategy and data analysis.
2' reading time
Lead Ads: establishing listening and strengthening the bond between people and brands
Make the best use of Meta Lead Ads by collecting contact information and personalizing the user experience to maximize results and conversions.
2' reading time
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