Digital Marketing means above all to live the complexity and number of data that we can collect by integrating them into all the individual activities.
Verti Assicurazioni has chosen AMPLIF-AI, TSW’s proprietary infrastructure, to measure how large language models (LLMs) portray the brand and compare it to competitors in people’s decision-making processes.
Social listening today goes beyond monitoring: listening to online conversations allows you to guide strategic decisions, improve processes, and respond to people's real needs.
TSW's AMPLIF-AI measures how generative AI systems represent a brand and how it changes the information mediation that impacts people's perceptions and choices.