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Journal of Experiences

#digital marketing

Digital Marketing means above all to live the complexity and number of data that we can collect by integrating them into all the individual activities.
in Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
We measured the perception of a cosmetic experience to improve its quality: read the article on our research project for Unifarco.
2' reading time
in Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
Every day everything we choose is influenced by cognitive biases: it is essential to take them into account to design better experiences. Here's how we do it.
5' reading time
in Marketing with Experiences
Dynamic product ads for prospecting: how to show the right product to the right person
What are Dynamic product ads for prospecting and what are the differences with the classic Static Prospecting and Dynamic Remarketing campaigns.
3' reading time
in Marketing with Experiences
A brief guide to Google Dynamic Search Ads
Google's Dynamic Search Ads campaigns, a paid boost to organic positioning: what they are, why they are used, and how they work.
2' reading time
in Marketing with Experiences
How to choose the metrics for a correct evaluation of a social media strategy
Considering the correct metrics is a fundamental step to evaluate the goodness and success of a strategy on social channels.
3' reading time
in Design for Experiences
The art of theater at the service of communication in the workplace, for a truer teamwork
Theatre art and work environment: facilitating interpersonal relationships, team building, listening to people and managing emotions.
2' reading time
in Marketing with Experiences
Digital Copywriting: the meaning, the importance of words in a world that speaks in images
Words, with their meaning, influence everything. A right choice of words creates a specific sensation and perception.
5' reading time
in Marketing with Experiences
Online advertising: what future for advertisers’ marketing actions of personalized online advertising?
The European Parliament prohibits online personalized advertising. Facebook and Google will have to review their business model.
5' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
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