What is SEO? Keywords or people?
SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.
4' reading time
The evolution of the Marketing Mix: the meaning of the fifth P, People
This article wants to highlight the value of the fifth P of the marketing mix, that of People.
3' reading time
Google Analytics will soon introduce the features of Google Signals
Google Analytics introduces an important news to identify users' paths among different devices: its name is Google Signals. Find out more.
2' reading time
News at Google
July 24th is an important date for those who work in digital marketing. Google will implement a reorganization of its products dedicated to analysts and advertisers. This "revolution" should lead to positive changes both in terms of operations and in the format of the instruments themselves.
1' reading time
The pervasiveness of marketing experience
Are the effects of the use of the art work limited at the time of the exhibition? Or does the emotional involvement resulting from that experience last over time and integrate into the experience?
4' reading time
One goal: to involve people
A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.
5' reading time
Look where I look: the mechanisms of visual communication
How does the visual attention impact on advertising communication? What kind of contribution could eye tracking give? Find out in this article.
1' reading time
Programmatic & Marketing Automation, for a more human Adv
We were at the seminar on Programmatic & Marketing Automation organized by IAB Italia. Here's what we learned, between the importance of data and creativity.
3' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing