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experience design
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The Sixth W approach
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Luca Salvagnini
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Laboratories
Actual environments
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Research into Experiences
Usability and ergonomics
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Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
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Luca Salvagnini
Luca Salvagnini
in
Design for Experiences
Unconventional Marketing: advertising that becomes an experience
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Design for Experiences
Words matter, but it’s the tone of voice that creates authentic connections
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Design for Experiences
The power of rebranding: involving people in the transformation process
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Design for Experiences
Storytelling: the art of telling your own story
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