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retail analysis
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user testing
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Luca Salvagnini
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
Designing valuable content: the importance of shooting in a social campaign
The marketing of nostalgia: creating connections with experiences
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Digital marketing as an empathetic language
Can social networks and artificial intelligence dialogue?
TSW: a continuous research center for companies capable of listening
Accessibility: the watchword of Google Merchant Center Next
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Luca Salvagnini
Luca Salvagnini
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Design for Experiences
Unconventional Marketing: advertising that becomes an experience
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Design for Experiences
Words matter, but it’s the tone of voice that creates authentic connections
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Design for Experiences
The power of rebranding: involving people in the transformation process
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Design for Experiences
Storytelling: the art of telling your own story
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