Experiences in our projects

This section includes articles on design partnerships or explorations of experiences with partners.

IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
2' reading time
How Forel gave the floor to her employees, and listened.
TSW conducted an employee assessment for Forel Spa, collecting valuable voices for the company in order to enhance well-being and collaboration.
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Banca Sella and TSW: analysis of the usability of the App to improve the experience
Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.
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92% of B2B companies have the future in their hands
Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.
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TSW with Banca Progetto: promoting Conto Key on TV, print and digital
TSW with Banca Progetto for the positioning of Conto Key on the savings market, with a complete marketing strategy and data analysis.
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Baci Perugina with TSW: how experience affects product evaluation
How product experience influences brand perception: what values are associated with chocolates and how do they change after tasting them?
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Prada with TSW: Engaging customers to create an extraordinary digital experience
Prada and TSW: together to improve the digital experience on Prada.com, engaging customers with captivating design and personalized content.
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Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
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Unifarco: how to best convey the most relevant information on cosmetic product labels
The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.
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Haier: continues the research activity to improve the product experience
We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.
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Pampers: co-design activities to improve the experience for mothers
The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.
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De’Longhi: the usability test in people’s homes
The test environment greatly affects the results of a usability test. The choice of location is part of the planning of our research activities.
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Woolrich, between brand perception and physical experience
Measuring the quality of people's experience in physical spaces and its impact on brand perception. TSW’s project with Woolrich.
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UniCredit: the best online adv campaign designed with customers and their experiences.
For TSW's approach, good design means involving customers and their experiences. This research was applied to UniCredit’s online adv.
1' reading time
From usability test to co-design: how Pampers creates better customer experiences
After meeting TSW, many clients understand the importance of its sixth W, With: an extraordinary experience of reconnection. Fater's experience.
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TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
TSW, and its SEO and Digital Analytics teams, designed the best search experience that users could have together with the Salone del Mobile.
1' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing