Experiences in our projects

This section includes articles on design partnerships or explorations of experiences with partners.

Measuring the perceived to design better experiences: our project with Unifarco
We measured the perception of a cosmetic experience to improve its quality: read the article on our research project for Unifarco.
2' reading time
TSW with De Longhi: Experience Design at the core of User Journey
Find out how we apply experience design to help De Longhi improve the daily experiences of end customers.
3' reading time
Gamification Marketing: the winning case Despar Nordest
What Gamification Marketing is, how it works and how to implement it. Examples of Gamification Marketing: the Despar Nordest case.
4' reading time
Love and human experience for human progress will give us a better world
Today, full of uncertainties, it is vital to focus on human progress, principle that will give us a better world.
1' reading time
Branded Content and Branded Entertainment: the case of Digital Visual Novels created with Despar
Branded Content and Branded Entertainment for the storytelling of Despar, through the Digital Visual Novels on Instagram.
5' reading time
Dialogue and simplicity: Ulss 2 and information in the days of Covid-19
TSW collaborates with Ulss 2 Marca trevigiana in realizing contents about health information for the company Facebook page.
4' reading time
The Last Supper by Leonardo da Vinci, between art and neuroscience
A research project aimed at evaluating the experience of using the works in the museum itinerary.
6' reading time
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
Ulss 2 with TSW gave birth to a real case of co-creation of the editorial strategy, in which the company involved people asking them what the most interesting topics were.
4' reading time
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP
A SEO-Copywriting Strategy: we created a project together with the company and with people, listening to them in order to write interesting, strong, original contents.
3' reading time
Does the packaging of a product influence our purchasing decisions?
Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.
4' reading time
Sky and TSW: innovating the customer experience
Sky and TSW: a partnership that began in 2017 with the goal of innovating customer experience in order to satisfy the needs and desires of people.
2' reading time
SAVE with TSW: designing an airport together with the passengers
SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.
2' reading time
Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
What is the value of eye tracking in neuromarketing tests aimed at evaluating commercials? We expose the case of Costa Cruises.
2' reading time
TSW and Gallerie d’Italia Intesa Sanpaolo for the exhibition “The Last Caravaggio”
Intesa San Paolo Innovation Center asked the TSW Experience Lab to evaluate the emotional impact of some works of art exhibited at the Gallerie d'Italia...
1' reading time
TSW and Nexi – improving user experience across all touchpoints (web, apps, and POS)
TSW has been chosen by Nexi who is born with a clear mission: to guide the evolution of digital payments, simplify them, improve their experience of use, facilitate the purchasing process for bank customers.
1' reading time
TSW and Widiba: an online bank that grew from listening
TSW and Widiba: a partnership that began in 2013 and has developed over the years as a continuous working relationship.
1' reading time
TAG: eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing