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Simone Benedetto
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Laboratories
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Research into Experiences
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User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Linkedin Ads for B2B: people always at the center
Usability testing with and without a facilitator: what's the difference?
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
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Simone Benedetto
Simone Benedetto
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Experiences in our projects
Sky and TSW: innovating the customer experience
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Marketing with Experiences
Brand Protection: the study on online brand protection
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Research into Experiences
Neuroergonomics and Human Experience: University of Granada and University of Leeds launch new international academic collaborations with TSW
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Research into Experiences
Eye Tracking: the 4 future scenarios
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Experiences in our projects
Customer experience in the retail sector: the TSW analysis of Autogrill
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Display campaigns: how to make them effective by listening to people
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The importance of listening on social media
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Difference between UI and UX: how User Interface and User Experience guarantee a successful digital product