#experience design

Experience design means designing experiences that are of real value for the people involved by improving the interaction experience.

How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
How has the relationship between man and technology changed since the Coronavirus pandemic, where social distancing now exists?
2' reading time
Love and human experience for human progress will give us a better world
Today, full of uncertainties, it is vital to focus on human progress, principle that will give us a better world.
1' reading time
Analogy between sport and work. How sport changes the perception of work
Analogies between sport and work, taking preparation, approach, objectives from the world of sport, changes the perception of work.
4' reading time
At the time of Coronavirus and smart working, being working mothers in Italy
What does it mean to manage "the coronavirus emergency" for working mothers? The smart working experience, with pros and cons.
5' reading time
Neuromarketing: the approach that unites neuroscience and the study of the consumer
The application of neuroscientific techniques to the study of consumer reactions: between "scientific value" and "fake news", the birth of an "approach", the Neuromarketing, which for us focuses on the person.
12' reading time
The Sixth W Manifesto
The Manifesto of the Sixth W speaks of people, of their involvement, precisely of With, which is a good practice and an antidote especially if it is aimed at certain corrupt practices.
4' reading time
From data to people: the importance of Data Strategy
People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.
3' reading time
Brand Protection: the study on online brand protection
Fraudulent sites are a treat for brand. We studied if and how consumers perceive these sites. Our answers are in the complete study free for download.
1' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing