#experience design

Analogies between sport and work, taking preparation, approach, objectives from the world of sport, changes the perception of work.

What does it mean to manage "the coronavirus emergency" for working mothers? The smart working experience, with pros and cons.

The application of neuroscientific techniques to the study of consumer reactions: between "scientific value" and "fake news", the birth of an "approach", the Neuromarketing, which for us focuses on the person.

With the new Google mobile algorithm of 2018 the SEO becomes more and more human and the contents are thought more and more thinking of people.

The Manifesto of the Sixth W speaks of people, of their involvement, precisely of With, which is a good practice and an antidote especially if it is aimed at certain corrupt practices.

People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.

A purely scientific analysis that scours the knowledge handed down so far about the nature of the dream, which analyzes a whole series of possible scenarios always aimed at the resolution and control of a topic probably still quite obscure in the world of Marketing.

Fraudulent sites are a treat for brand. We studied if and how consumers perceive these sites. Our answers are in the complete study free for download.