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Journal of Experiences

#experience design

Experience design means designing experiences that are of real value for the people involved by improving the interaction experience.
in Experiences in our projects
92% of B2B companies have the future in their hands
Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.
3' reading time
in Design for Experiences
How to Put Art in a Book: art at the service of people
What is the role of publishing in its multiple relationships with art. Exhibition curated by Leonardo Sonnoli and hosted at the Teatrino of Palazzo Grassi, Venice.
1' reading time
in Design for Experiences
17th Architecta Summit 2023: the central role of people
Architecta Summit 2023 in Venice: reflections on language, synergies and innovation. The design choices favor collaboration and importance of people.
3' reading time
in Design for Experiences
Microcopy: details that revolutionize people’s experience
The power of microcopy: guide users, build trust, reduce errors and encourage action. Create an extraordinary digital experience.
3' reading time
in Design for Experiences
VUI: what is the Voice User Interface and how does it work?
The Voice User Interface is revolutionizing human-machine interaction, making technology accessible and intuitive even for people with disabilities.
3' reading time
in Design for Experiences
Words matter, but it’s the tone of voice that creates authentic connections
The importance of a tone of voice adapted to different marketing communication channels, to establish meaningful connections with the public.
1' reading time
in Design for Experiences
Creating lasting connections with Emotional Design
Emotional Design creates digital products and services that meet user needs and generate lasting engagement and connections.
2' reading time
in Design for Experiences
The importance of brand association and listening in design
How the art of creating a meaningful brand association goes beyond the surface of aesthetics and is intertwined with listening to people.
2' reading time
in Design for Experiences
The role of listening in the development of a Minimum Viable Product
What is an MVP (Minimum Viable Product) and how to use it to develop digital products such as Apps, Software and Websites.
3' reading time
in Design for Experiences
Rapid prototyping: a tool to engage people
Rapid prototyping: an innovative approach to create working prototypes and involve people in the design process.
2' reading time
in Design for Experiences
Visual perception in co-design: an approach based on listening
How Gestalt theory and visual perception can integrate in co-design, allowing an approach based on listening to people.
2' reading time
in Research into Experiences
Mouseflow, usability tests and the importance of listening to people
User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.
1' reading time
in Design for Experiences
The Design Sprint for collaborative and effective design
Design Sprint: A collaborative design method for getting quick results, testing ideas, and making decisions based on user feedback.
3' reading time
in Design for Experiences
The power of rebranding: involving people in the transformation process
Rebranding: involving people in the transformation process increases emotional connection, achieves lasting results and creates an authentic identity.
2' reading time
in Design for Experiences
Reducing the paradox of choice by involving people
Involving people allows you to understand their precious point of view to choose and organize information in a clear, simple and direct way.
2' reading time
in Design for Experiences
Storytelling: the art of telling your own story
Storytelling transforms the brand into an immersive experience. Creating empathy with the story and communicating complex ideas is possible.
2' reading time
TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO
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