Neuromarketing: the approach that unites neuroscience and the study of the consumer
The application of neuroscientific techniques to the study of consumer reactions: between "scientific value" and "fake news",
the birth of an "approach", the Neuromarketing, which for us focuses on the person.
12' reading time
Is SEO increasingly human with the 2018 mobile algorithm?
With the new Google mobile algorithm of 2018 the SEO becomes more and more human and the contents are thought more and more thinking of people.
11' reading time
The Sixth W Manifesto
The Manifesto of the Sixth W speaks of people, of their involvement, precisely of With, which is a good practice and an antidote especially if it is aimed at certain corrupt practices.
4' reading time
Free Will: Man is still the center of history, and will not be overthrown by artificial intelligences
In a world in which technological progress is continuous and artificial intelligence increasingly enters everyday life, how does the relationship between man and technology reframe itself and evolve?
18' reading time
From data to people: the importance of Data Strategy
People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.
3' reading time
The Dream, an ineffable reality that can subconsciously condition the everyday and the Decision Marketing process
A purely scientific analysis that scours the knowledge handed down so far about the nature of the dream, which analyzes a whole series of possible scenarios always aimed at the resolution and control of a topic probably still quite obscure in the world of Marketing.
16' reading time
The Nudge in the Decision Making process
How to encourage the choices of consumers, and more generally of people? Nudging and gentle push can help us.
Anteprima in modalità mobileAnteprima in modalità desktop
4' reading time
Expert analysis and heuristic analysis: a usability check-up
Combine expert analysis and heuristic analysis to exploit their strengths in synergy, with the aim of understanding what is wrong with a website.
2' reading time