#experience design

Experience design means designing experiences that are of real value for the people involved by improving the interaction experience.

Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
2' reading time
TSW: a continuous research center for companies capable of listening
TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.
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Unconventional Marketing: advertising that becomes an experience
Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.
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impREsa immobiliare with TSW: redesigning the online experience through listening
User experience testing with real estate agents and buyers/sellers, and active listening to redesign/improve people's experience on the website.
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IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
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Banca Sella and TSW: analysis of the usability of the App to improve the experience
Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.
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Design: creating, and shaping, by listening to people’s experiences
Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.
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92% of B2B companies have the future in their hands
Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.
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How to Put Art in a Book: art at the service of people
What is the role of publishing in its multiple relationships with art. Exhibition curated by Leonardo Sonnoli and hosted at the Teatrino of Palazzo Grassi, Venice.
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17th Architecta Summit 2023: the central role of people
Architecta Summit 2023 in Venice: reflections on language, synergies and innovation. The design choices favor collaboration and importance of people.
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Microcopy: details that revolutionize people’s experience
The power of microcopy: guide users, build trust, reduce errors and encourage action. Create an extraordinary digital experience.
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VUI: what is the Voice User Interface and how does it work?
The Voice User Interface is revolutionizing human-machine interaction, making technology accessible and intuitive even for people with disabilities.
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Words matter, but it’s the tone of voice that creates authentic connections
The importance of a tone of voice adapted to different marketing communication channels, to establish meaningful connections with the public.
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Creating lasting connections with Emotional Design
Emotional Design creates digital products and services that meet user needs and generate lasting engagement and connections.
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The importance of brand association and listening in design
How the art of creating a meaningful brand association goes beyond the surface of aesthetics and is intertwined with listening to people.
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The role of listening in the development of a Minimum Viable Product
What is an MVP (Minimum Viable Product) and how to use it to develop digital products such as Apps, Software and Websites.
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