#experience design

Experience design means designing experiences that are of real value for the people involved by improving the interaction experience.

Analogy between sport and work. How sport changes the perception of work
Analogies between sport and work, taking preparation, approach, objectives from the world of sport, changes the perception of work.
4' reading time
At the time of Coronavirus and smart working, being working mothers in Italy
What does it mean to manage "the coronavirus emergency" for working mothers? The smart working experience, with pros and cons.
5' reading time
Neuromarketing: the approach that unites neuroscience and the study of the consumer
The application of neuroscientific techniques to the study of consumer reactions: between "scientific value" and "fake news", the birth of an "approach", the Neuromarketing, which for us focuses on the person.
12' reading time
Is SEO increasingly human with the 2018 mobile algorithm?
With the new Google mobile algorithm of 2018 the SEO becomes more and more human and the contents are thought more and more thinking of people.
11' reading time
The Sixth W Manifesto
The Manifesto of the Sixth W speaks of people, of their involvement, precisely of With, which is a good practice and an antidote especially if it is aimed at certain corrupt practices.
4' reading time
From data to people: the importance of Data Strategy
People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.
3' reading time
The Dream, an ineffable reality that can subconsciously condition the everyday and the Decision Marketing process
A purely scientific analysis that scours the knowledge handed down so far about the nature of the dream, which analyzes a whole series of possible scenarios always aimed at the resolution and control of a topic probably still quite obscure in the world of Marketing.
16' reading time
Brand Protection: the study on online brand protection
Fraudulent sites are a treat for brand. We studied if and how consumers perceive these sites. Our answers are in the complete study free for download.
1' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing