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Journal of Experiences

#experience design

Experience design means designing experiences that are of real value for the people involved by improving the interaction experience.
in Marketing with Experiences
SEO: What is Search Engine Optimization and how does it work?
What SEO is and how it works, a discipline of crucial importance for achieving a highly profitable digital marketing operation.
2' reading time
in Design for Experiences
UX Writing: how to write for an effective User Experience
What is UX Writing and how does it work, why it is crucial for the user experience, and what are the differences with copywriting.
3' reading time
in Marketing with Experiences
Proximity Marketing: why it is so important for Digital Marketing
The fifth P, Proximity, of Proximity Marketing, now an essential tool for Digital Marketing and Shopping Experience.
4' reading time
in Research into Experiences
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
How has the relationship between man and technology changed since the Coronavirus pandemic, where social distancing now exists?
2' reading time
in Experiences in our projects
Love and human experience for human progress will give us a better world
Today, full of uncertainties, it is vital to focus on human progress, principle that will give us a better world.
1' reading time
in Design for Experiences
Analogy between sport and work. How sport changes the perception of work
Analogies between sport and work, taking preparation, approach, objectives from the world of sport, changes the perception of work.
4' reading time
in Design for Experiences
At the time of Coronavirus and smart working, being working mothers in Italy
What does it mean to manage "the coronavirus emergency" for working mothers? The smart working experience, with pros and cons.
5' reading time
in Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
The application of neuroscientific techniques to the study of consumer reactions: between "scientific value" and "fake news", the birth of an "approach", the Neuromarketing, which for us focuses on the person.
12' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
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