#experience design

Experience design means designing experiences that are of real value for the people involved by improving the interaction experience.

Brand Protection: the study on online brand protection
Fraudulent sites are a treat for brand. We studied if and how consumers perceive these sites. Our answers are in the complete study free for download.
1' reading time
Beyond marketing: to Neuromarketing and beyond
There are many aspects that influence consumer decisions. But how do you know them? Neuromarketing can give us some more answers.
3' reading time
TSW at Milan Design Week. And of EMOTIONS.
TSW was at Milan Design Week to analyze interest for detectors and people experiences, in order to measure their emotions.
1' reading time
The Nudge in the Decision Making process
How to encourage the choices of consumers, and more generally of people? Nudging and gentle push can help us. Anteprima in modalità mobileAnteprima in modalità desktop
4' reading time
Usability and neuromarketing. The complete experience of people.
Usability and neuromarketing integration can take to a complete understanding of the experience of people.
2' reading time
Expert analysis and heuristic analysis: a usability check-up
Combine expert analysis and heuristic analysis to exploit their strengths in synergy, with the aim of understanding what is wrong with a website.
2' reading time
Neuromarketing and Decision Making
What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.
3' reading time
Neuromarketing, automatic processes and implicit users responses
Traditional marketing researches stop at what consumers explicitly declare about something, but actually there is much more to learn.
2' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing