#experience design

Experience design means designing experiences that are of real value for the people involved by improving the interaction experience.

Difference between UI and UX: how User Interface and User Experience guarantee a successful digital product
Difference between UI and UX: the importance of an attractive and functional design, and a satisfying user experience, for a successful digital product.
2' reading time
Digital accessibility: what it means to design for everyone
Inclusive design: the importance of digital accessibility and our approach to designing web products and services accessible to all.
1' reading time
Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
3' reading time
Sentiment analysis: listening to people online
Knowing how to read and interpret the needs and desires that people express even in the digital context is essential for designing better experiences.
2' reading time
Social media and brand reputation: how they impact the digital experience
Overseeing social channels with the right content makes the difference in terms of brand image in the minds of consumers, and in creating valuable experiences.
2' reading time
Predictive models: crystal ball or useful tool for designing the experience of the future?
Functioning of predictive models, and synergy in listening to people's real needs and in the design of quality experiences.
2' reading time
Sound branding: the experience that passes through sound
Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.
3' reading time
The role of ChatGPT in designing valuable experiences
What is the role of ChatGPT for designing valuable experiences in future digital communication?
2' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
Service design with people to improve the multi-channel experience
Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.
3' reading time
Haier: continues the research activity to improve the product experience
We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.
2' reading time
Improving the retail experience with people: our research on the travel agencies of the future
In TSW, the main focus of interest is the experiences lived by people, some of these increasingly shifting towards digital, as in the case of retail.
2' reading time
Pampers: co-design activities to improve the experience for mothers
The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.
2' reading time
The world is our laboratory
In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.
1' reading time
SEO: What is Search Engine Optimization and how does it work?
What SEO is and how it works, a discipline of crucial importance for achieving a highly profitable digital marketing operation.
2' reading time
UX Writing: how to write for an effective User Experience
What is UX Writing and how does it work, why it is crucial for the user experience, and what are the differences with copywriting.
3' reading time
TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO