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eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
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Elena Toniolo
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
ArtCraft: reflections on the open source creative suite built with AI
Words of experience. Care: designing with people in mind
Information architecture in the age of LLMs: the invisible discipline
IED: Brand awareness strategy in the education sector
Social media strategy and personal branding for impREsa
Inside a TSW project: from listening to people to strategic decisions
Words of experience. Time: respecting it to enhance the brand experience
Service Design in healthcare: designing pathways, not just services
Bottega Veneta: UX research on e-commerce across international markets
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
Home
Elena Toniolo
Elena Toniolo
in
Design for Experiences
Information architecture in the age of LLMs: the invisible discipline
in
Design for Experiences
Service Design in healthcare: designing pathways, not just services
in
Experiences in our projects
Bottega Veneta: UX research on
e-commerce across international markets
in
Design for Experiences
How is the role of the UX designer changing in the age of artificial intelligence?
in
Experiences in our projects
Listening to people in global UX research: how we worked with Armani
in
Experiences in our projects
In-store experience evolution: our research for KIKO Milano
in
Design for Experiences
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
in
Experiences in our projects
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Related articles:
in
Design for Experiences
ArtCraft: reflections on the open source creative suite built with AI
in
Design for Experiences
Words of experience. Care: designing with people in mind
in
Experiences in our projects
IED: Brand awareness strategy in the education sector
in
Marketing with Experiences
Social media strategy and personal branding for impREsa
in
Experiences in our projects
Inside a TSW project: from listening to people to strategic decisions
in
Design for Experiences
Words of experience. Time: respecting it to enhance the brand experience
in
Design for Experiences
Service Design in healthcare: designing pathways, not just services
in
Experiences in our projects
Bottega Veneta: UX research on
e-commerce across international markets