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Elena Toniolo
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
Overview
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
Love and human experience for human progress will give us a better world
The art of theater at the service of communication in the workplace, for a truer teamwork
Branded Content and Branded Entertainment: the case of Digital Visual Novels created with Despar
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Elena Toniolo
Elena Toniolo
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Design for Experiences
Customer Journey Map: qualitative research to understand people’s journey, and their moments of true
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