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experience design
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The Sixth W approach
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Elena Toniolo
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
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Elena Toniolo
Elena Toniolo
in
Design for Experiences
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
in
Experiences in our projects
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
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Experiences in our projects
Banca Sella and TSW: analysis of the usability of the App to improve the experience
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Experiences in our projects
92% of B2B companies have the future in their hands
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Design for Experiences
Reducing the paradox of choice by involving people
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Experiences in our projects
Pampers: co-design activities to improve the experience for mothers
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Design for Experiences
Card sorting: participatory design at the service of users
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Experiences in our projects
Cetif: the new website designed together with people
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Marketing with Experiences
Brands that make their voices heard (and know how to listen)
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Marketing with Experiences
Data analysis and privacy: the balance in analytics cookies
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Marketing with Experiences
When Technology Block Becomes an Invitation to Human Listening
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Experiences in our projects
Chocolate: our research together with customers to rethink the experience of brand and product
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SEO positioning: evolution and aspects to reconsider
in
Experiences in our projects
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in
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Experiences in our projects
A listening journey between tradition and sustainability for the future of Piedmont