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Elena Toniolo
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
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Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Words matter, but it's the tone of voice that creates authentic…
Creating lasting connections with Emotional Design
The importance of brand association and listening in design
TV commercials and analysis of psychophysiological responses
The role of listening in the development of a Minimum Viable…
Instagram launches Threads, the new social network
Rapid prototyping: a tool to engage people
Visual perception in co-design: an approach based on listening
Mouseflow, usability tests and the importance of listening to people
The importance of content strategy to offer personalized and relevant experiences
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Elena Toniolo
Elena Toniolo
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Design for Experiences
Reducing the paradox of choice by involving people
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Experiences in our projects
Pampers: co-design activities to improve the experience for mothers
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Design for Experiences
Card sorting: participatory design at the service of users
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Experiences in our projects
Cetif: the new website designed together with people
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Design for Experiences
Co-design and participatory design: creating better experiences with people
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Design for Experiences
Customer Journey Map: qualitative research to understand people’s journey, and their moments of true
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