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Elena Toniolo
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Laboratories of Experiences
Laboratories
Actual environments
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Research into Experiences
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Design for Experiences
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Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
Designing valuable content: the importance of shooting in a social campaign
The marketing of nostalgia: creating connections with experiences
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Digital marketing as an empathetic language
Can social networks and artificial intelligence dialogue?
TSW: a continuous research center for companies capable of listening
Accessibility: the watchword of Google Merchant Center Next
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Elena Toniolo
Elena Toniolo
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Experiences in our projects
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
in
Experiences in our projects
Banca Sella and TSW: analysis of the usability of the App to improve the experience
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Experiences in our projects
92% of B2B companies have the future in their hands
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Design for Experiences
Reducing the paradox of choice by involving people
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Experiences in our projects
Pampers: co-design activities to improve the experience for mothers
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Design for Experiences
Card sorting: participatory design at the service of users
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Experiences in our projects
Cetif: the new website designed together with people
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Design for Experiences
Co-design and participatory design: creating better experiences with people
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