Search by keyword in the articles
TAG:
antropological marketing
The Sixth W approach
user testing
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
Ita
Eng
Home
Elena Toniolo
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Sound branding: the experience that passes through sound
The role of ChatGPT in designing valuable experiences
Why listening to people makes the difference in business
How brand perception changes depending on cognitive load and emotional intensity…
Home
Elena Toniolo
in
Experiences in our projects
Pampers: co-design activities to improve the experience for mothers
in
Design for Experiences
Card sorting: participatory design at the service of users
in
Experiences in our projects
Cetif: the new website designed together with people
in
Design for Experiences
Co-design and participatory design: creating better experiences with people
in
Design for Experiences
Customer Journey Map: qualitative research to understand people’s journey, and their moments of true
Related articles:
in
Research into Experiences
Sound branding: the experience that passes through sound
in
Research into Experiences
The role of ChatGPT in designing valuable experiences
in
Experiences in our projects
Why listening to people makes the difference in business
in
Research into Experiences
How brand perception changes depending on cognitive load and emotional intensity during navigation
in
Experiences in our projects
Unifarco: how to best convey the most relevant information on cosmetic product labels
in
Design for Experiences
Service design with people to improve the multi-channel experience
in
Research into Experiences
People and social media: our research to design more effective experiences and content
in
Experiences in our projects
Haier: continues the research activity to improve the product experience