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Elena Toniolo
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
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Laboratories of Experiences
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Actual environments
Open places
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Overview
Research into Experiences
Usability and ergonomics
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Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
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Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
Overview
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
Measuring the perceived to design better experiences: our project with Unifarco
Cognitive biases: the mental shortcuts that influence our choices
TSW with De Longhi: Experience Design at the core of User Journey
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Elena Toniolo
Elena Toniolo
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Design for Experiences
Customer Journey Map: qualitative research to understand people’s journey, and their moments of true
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