#retail analysis

Through retail analysis we investigate the purchasing experience in real contexts to design space optimization by improving the consumer experience.

Does the packaging of a product influence our purchasing decisions?
Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.
4' reading time
Art is Emotion: emotions guide the experience to the museum
What happens when a person is in front of an artwork? How do we move when find ourselves in a museum?
2' reading time
TSW at Milan Design Week. And of EMOTIONS.
TSW was at Milan Design Week to analyze interest for detectors and people experiences, in order to measure their emotions.
1' reading time
TSW XP LAB: User Experience and Neuromarketing on the road
TSW XP Lab can investigate what people feel in different contexts, thanks to some neuromarketing tools.
1' reading time
Retail transformation and Customer Experience optimization
What are the transformations in retail and in which way companies can optimize their customer experience?
3' reading time
Analysis of user behavior: eye tracking glasses and shopping experience
Thanks to Pro Glasses 2 we are able to measure user behaviour in different contexts of information and services fruition.
2' reading time
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