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Journal of Experiences

#retail analysis

Through retail analysis we investigate the purchasing experience in real contexts to design space optimization by improving the consumer experience.
in Experiences in our projects
In-store experience evolution: our research for KIKO Milano
KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.
1' reading time
in Experiences in our projects
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
2' reading time
in Marketing with Experiences
Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
3' reading time
in Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
In TSW, the main focus of interest is the experiences lived by people, some of these increasingly shifting towards digital, as in the case of retail.
2' reading time
in Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.
4' reading time
in Design for Experiences
Art is Emotion: emotions guide the experience to the museum
What happens when a person is in front of an artwork? How do we move when find ourselves in a museum?
2' reading time
in Design for Experiences
TSW at Milan Design Week. And of EMOTIONS.
TSW was at Milan Design Week to analyze interest for detectors and people experiences, in order to measure their emotions.
1' reading time
in Laboratories of Experiences
TSW XP LAB: User Experience and Neuromarketing on the road
TSW XP Lab can investigate what people feel in different contexts, thanks to some neuromarketing tools.
1' reading time
in Marketing with Experiences
Retail transformation and Customer Experience optimization
What are the transformations in retail and in which way companies can optimize their customer experience?
3' reading time
in Research into Experiences
Analysis of user behavior: eye tracking glasses and shopping experience
Thanks to Pro Glasses 2 we are able to measure user behaviour in different contexts of information and services fruition.
2' reading time
TAG: retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design
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