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The Sixth W
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How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
Google Marketing Live 2023: the future is built on AI
Display campaigns: how to make them effective by listening to people
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Simona Carniato
Simona Carniato
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Marketing with Experiences
The pervasiveness of marketing experience
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Design for Experiences
Art is Emotion: emotions guide the experience to the museum
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Design for Experiences
A (healthy) reflection on neuromarketing
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Design for Experiences
Beyond marketing: to Neuromarketing and beyond
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Marketing with Experiences
5 reasons to integrate Neuromarketing and traditional Marketing
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Design for Experiences
The Nudge in the Decision Making process
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Design for Experiences
Neuromarketing and Decision Making
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Research into Experiences
Neuromarketing, automatic processes and implicit users responses
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Qualitative or quantitative usability tests: what’s the difference?