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The Sixth W approach
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The Sixth W
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Online Surveys
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
A listening journey between tradition and sustainability for the future of Piedmont
The evocative power of words: creating valuable content to generate connections
Listening and data analysis: manage the impact of bots on website traffic data
Quantitative research: what is the value of an unexpected result?
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
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Simona Carniato
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Marketing with Experiences
The pervasiveness of marketing experience
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Design for Experiences
Art is Emotion: emotions guide the experience to the museum
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Design for Experiences
A (healthy) reflection on neuromarketing
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Design for Experiences
Beyond marketing: to Neuromarketing and beyond
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Marketing with Experiences
5 reasons to integrate Neuromarketing and traditional Marketing
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Design for Experiences
The Nudge in the Decision Making process
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Design for Experiences
Neuromarketing and Decision Making
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Research into Experiences
Neuromarketing, automatic processes and implicit users responses
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Experiences in our projects
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