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Simona Carniato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Laboratories
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Research into Experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Words matter, but it's the tone of voice that creates authentic…
Creating lasting connections with Emotional Design
The importance of brand association and listening in design
TV commercials and analysis of psychophysiological responses
The role of listening in the development of a Minimum Viable…
Instagram launches Threads, the new social network
Rapid prototyping: a tool to engage people
Visual perception in co-design: an approach based on listening
Mouseflow, usability tests and the importance of listening to people
The importance of content strategy to offer personalized and relevant experiences
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Simona Carniato
Simona Carniato
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Marketing with Experiences
The pervasiveness of marketing experience
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Design for Experiences
Art is Emotion: emotions guide the experience to the museum
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Design for Experiences
A (healthy) reflection on neuromarketing
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Design for Experiences
Beyond marketing: to Neuromarketing and beyond
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Marketing with Experiences
5 reasons to integrate Neuromarketing and traditional Marketing
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Design for Experiences
The Nudge in the Decision Making process
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Design for Experiences
Neuromarketing and Decision Making
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Research into Experiences
Neuromarketing, automatic processes and implicit users responses
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Improving people’s experience with electroencephalogram (EEG)
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Follower acquisition campaigns: do they still exist?
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Reducing the paradox of choice by involving people