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The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
Usability and ergonomics
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Design for Experiences
Information architecture
User experience and user interface
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
Overview
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
Measuring the perceived to design better experiences: our project with Unifarco
Cognitive biases: the mental shortcuts that influence our choices
TSW with De Longhi: Experience Design at the core of User Journey
Home
Simona Carniato
Simona Carniato
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Marketing with Experiences
The pervasiveness of marketing experience
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Design for Experiences
Art is Emotion: emotions guide the experience to the museum
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Design for Experiences
A (healthy) reflection on neuromarketing
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Design for Experiences
Beyond marketing: to Neuromarketing and beyond
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Marketing with Experiences
5 reasons to integrate Neuromarketing and traditional Marketing
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Design for Experiences
The Nudge in the Decision Making process
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Design for Experiences
Neuromarketing and Decision Making
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Research into Experiences
Neuromarketing, automatic processes and implicit users responses
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
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Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
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Marketing with Experiences
Proximity Marketing: why it is so important for Digital Marketing
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Marketing with Experiences
Dynamic product ads for prospecting: how to show the right product to the right person
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Marketing with Experiences
A brief guide to Google Dynamic Search Ads
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How to choose the metrics for a correct evaluation of a social media strategy
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Design for Experiences
The art of theater at the service of communication in the workplace, for a truer teamwork
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Marketing with Experiences
Digital Copywriting: the meaning, the importance of words in a world that speaks in images