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The Sixth W approach
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The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
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Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Research into Experiences
Usability and ergonomics
Emotional impact
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Italmatch Chemicals: migration to the new site and visibility on Google
Cetif: the new website designed together with people
The delicate balance between expert analysis and usability test
ImpREsa Immobiliare: agents and people to improve the online experience
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Simona Carniato
Simona Carniato
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Marketing with Experiences
The pervasiveness of marketing experience
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Design for Experiences
Art is Emotion: emotions guide the experience to the museum
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Design for Experiences
A (healthy) reflection on neuromarketing
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Design for Experiences
Beyond marketing: to Neuromarketing and beyond
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Marketing with Experiences
5 reasons to integrate Neuromarketing and traditional Marketing
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Design for Experiences
The Nudge in the Decision Making process
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Design for Experiences
Neuromarketing and Decision Making
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Research into Experiences
Neuromarketing, automatic processes and implicit users responses
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The art of theater at the service of communication in the workplace, for a truer teamwork