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Emily Salamon
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
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Overview
Research into Experiences
Usability and ergonomics
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Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Social media strategy and personal branding for impREsa
Inside a TSW project: from listening to people to strategic decisions
Words of experience. Time: respecting it to enhance the brand experience
Service Design in healthcare: designing pathways, not just services
Bottega Veneta: UX research on e-commerce across international markets
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
Doctors with Africa CUAMM and TSW: new digital experience design
Cosmeceuticals Observatory: the value of research and focus groups
Words of experience. Trust: a dimension of customer experience
The new Lazzaris Store: an e-commerce design that enhances UX and brand history
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Emily Salamon
Emily Salamon
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Marketing with Experiences
Building trust through privacy and cookie management
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Marketing with Experiences
Data analysis and privacy: the balance in analytics cookies
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Marketing with Experiences
Listening and data analysis: manage the impact of bots on website traffic data
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Experiences in our projects
Inside a TSW project: from listening to people to strategic decisions
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Design for Experiences
Words of experience. Time: respecting it to enhance the brand experience
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Design for Experiences
Service Design in healthcare: designing pathways, not just services
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Marketing with Experiences
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
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Experiences in our projects
Doctors with Africa CUAMM and TSW: new digital experience design
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Words of experience. Trust: a dimension of customer experience
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Experiences in our projects
The new Lazzaris Store: an e-commerce design that enhances UX and brand history
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The point of sale as a strategic listening space