#The Sixth W approach

WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.

IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
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How Forel gave the floor to her employees, and listened.
TSW conducted an employee assessment for Forel Spa, collecting valuable voices for the company in order to enhance well-being and collaboration.
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Banca Sella and TSW: analysis of the usability of the App to improve the experience
Banca Sella and TSW collaboration to optimize the Home Banking App. Usability tests, barrier identification, user interviews, and implementation of improvements.
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92% of B2B companies have the future in their hands
Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.
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Observation reveals the true essence of experiences
The art of observation reveals meanings often overlooked. Insight into its role in research and how to learn to use it consciously.
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How to Put Art in a Book: art at the service of people
What is the role of publishing in its multiple relationships with art. Exhibition curated by Leonardo Sonnoli and hosted at the Teatrino of Palazzo Grassi, Venice.
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17th Architecta Summit 2023: the central role of people
Architecta Summit 2023 in Venice: reflections on language, synergies and innovation. The design choices favor collaboration and importance of people.
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Imitation not to influence, but for better experiences
How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.
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Wellbeing and efficacy of anti-aging creams: people’s experiences
Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.
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Words matter, but it’s the tone of voice that creates authentic connections
The importance of a tone of voice adapted to different marketing communication channels, to establish meaningful connections with the public.
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Creating lasting connections with Emotional Design
Emotional Design creates digital products and services that meet user needs and generate lasting engagement and connections.
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The importance of brand association and listening in design
How the art of creating a meaningful brand association goes beyond the surface of aesthetics and is intertwined with listening to people.
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The role of listening in the development of a Minimum Viable Product
What is an MVP (Minimum Viable Product) and how to use it to develop digital products such as Apps, Software and Websites.
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Mouseflow, usability tests and the importance of listening to people
User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.
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The power of rebranding: involving people in the transformation process
Rebranding: involving people in the transformation process increases emotional connection, achieves lasting results and creates an authentic identity.
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Reducing the paradox of choice by involving people
Involving people allows you to understand their precious point of view to choose and organize information in a clear, simple and direct way.
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TAG: UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO