#The Sixth W approach

WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.

Love and human experience for human progress will give us a better world
Today, full of uncertainties, it is vital to focus on human progress, principle that will give us a better world.
1' reading time
The art of theater at the service of communication in the workplace, for a truer teamwork
Theatre art and work environment: facilitating interpersonal relationships, team building, listening to people and managing emotions.
2' reading time
Analogy between sport and work. How sport changes the perception of work
Analogies between sport and work, taking preparation, approach, objectives from the world of sport, changes the perception of work.
4' reading time
At the time of Coronavirus and smart working, being working mothers in Italy
What does it mean to manage "the coronavirus emergency" for working mothers? The smart working experience, with pros and cons.
5' reading time
What is the ‘framing effect’ and how it affects people’s behavior
Integrating psychology and user experience is the basis of our mixed methods approach that integrates experiential tests with quantitative analysis models, in order to obtain a complete and objective view of people's experience.
2' reading time
The Last Supper by Leonardo da Vinci, between art and neuroscience
A research project aimed at evaluating the experience of using the works in the museum itinerary.
6' reading time
What is Digital Marketing? Let’s clarify more this concept
Digital marketing: what is it? What does it include? Why is it important?
5' reading time
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
Ulss 2 with TSW gave birth to a real case of co-creation of the editorial strategy, in which the company involved people asking them what the most interesting topics were.
4' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing