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Journal of Experiences

#The Sixth W approach

WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.
in Experiences in our projects
Connections between AI, research and people: the experience at the center of brand visibility
TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.
1' reading time
in Experiences in our projects
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
TSW with Old Wild West, new digital strategy with focus on listening and customer engagement for authentic and shared experiences.
3' reading time
in Marketing with Experiences
Privacy and personal data: when consent creates value
How informed consent can create value, improving the dialogue between users and companies through transparency and mutual trust.
2' reading time
in Laboratories of Experiences
Labs as places of experience: designing with people
In TSW laboratories, modular and welcoming spaces encourage listening and codesign, driving product and service innovation through experiences.
2' reading time
in Laboratories of Experiences
We measure people’s emotional involvement
We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.
1' reading time
in Experiences in our projects
Open Places: our research on the brand experience in the Spirits world
TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.
2' reading time
in Experiences in our projects
In-store experience evolution: our research for KIKO Milano
KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.
1' reading time
in Design for Experiences
The value of time in User Experience
Time is precious. A well-designed user experience can deliver value and improve the quality of daily life.
1' reading time
in Marketing with Experiences
Brands that make their voices heard (and know how to listen)
Discover how verbal identity makes a brand unique, communicating values and engaging the public with consistency and authenticity.
2' reading time
in Marketing with Experiences
When Technology Block Becomes an Invitation to Human Listening
A recent global tech shutdown has exposed our dependence on technology. At TSW, we reflect on how to balance innovation and human empathy.
2' reading time
in Experiences in our projects
Chocolate: our research together with customers to rethink the experience of brand and product
TSW is working with customers from leading chocolate brands to rethink the brand and product experience and improve omnichannel interaction.
2' reading time
in Marketing with Experiences
SEO positioning: evolution and aspects to reconsider
How SEO has evolved from a ranking technique to an authentic form of marketing, putting user experience and content quality at the center.
8' reading time
in Marketing with Experiences
Listening to include: the right words for more inclusive communication
The importance of listening, understanding, and adopting inclusive language to reflect and promote social diversity.
5' reading time
in Experiences in our projects
Designing the best gaming experience: our research for the toy industry
In the project Open Places we listened to customers of the main educational games brands to understand their purchasing choices and design future scenarios.
2' reading time
in Research into Experiences
The power of smell in creating immersive experiences
The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.
3' reading time
in Experiences in our projects
A listening journey between tradition and sustainability for the future of Piedmont
A journey into the heart of Piedmont to explore biomass heating, between tradition, identity and sustainability, and promote a greener future.
2' reading time
TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO
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