#The Sixth W approach

WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.

What is the ‘framing effect’ and how it affects people’s behavior
Integrating psychology and user experience is the basis of our mixed methods approach that integrates experiential tests with quantitative analysis models, in order to obtain a complete and objective view of people's experience.
2' reading time
The Last Supper by Leonardo da Vinci, between art and neuroscience
A research project aimed at evaluating the experience of using the works in the museum itinerary.
6' reading time
What is Digital Marketing? Let’s clarify more this concept
Digital marketing: what is it? What does it include? Why is it important?
5' reading time
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
Ulss 2 with TSW gave birth to a real case of co-creation of the editorial strategy, in which the company involved people asking them what the most interesting topics were.
4' reading time
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
The activation of online campaigns is the point of arrival of a process that increases in value when it is combined with listening and reconnecting with people.
2' reading time
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP
A SEO-Copywriting Strategy: we created a project together with the company and with people, listening to them in order to write interesting, strong, original contents.
3' reading time
Content marketing: why is it more valuable if it is done with people?
The planning of content with people is a fundamental step to ensure that companies can rediscover their original goal: to succeed in generate value for the people who come to them.
2' reading time
Open places to find and give hospitality to People’s Experiences
Open places: the opportunity to come and visit us to better understand the approach we carry out in our laboratories where you will find our researchers who confront themselves every day with the reality of people’s lives.
3' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing