#The Sixth W approach

Every day everything we choose is influenced by cognitive biases: it is essential to take them into account to design better experiences. Here's how we do it.

What is and how to successfully design a marketing funnel, examples of possible optimal processes for a perfect strategy.

Correct Brand Identity Design, a complex discipline. What it is, how it is built, and the importance of Co-Design as a new approach.

Today, full of uncertainties, it is vital to focus on human progress, principle that will give us a better world.

Theatre art and work environment: facilitating interpersonal relationships, team building, listening to people and managing emotions.

Analogies between sport and work, taking preparation, approach, objectives from the world of sport, changes the perception of work.

What does it mean to manage "the coronavirus emergency" for working mothers? The smart working experience, with pros and cons.

Integrating psychology and user experience is the basis of our mixed methods approach that integrates experiential tests with quantitative analysis models, in order to obtain a complete and objective view of people's experience.