Search by keyword in the articles
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
    Home Journal The Sixth W approach
Journal of Experiences

#The Sixth W approach

WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.
in Experiences in our projects
Creating a business and communication strategy with people: the case of Pianca
How to create an effective brand strategy by involving people and measuring their experiences, implicit and explicit, online and offline: our project for Pianca.
2' reading time
in Marketing with Experiences
Social listening: what it is and how to integrate it into your digital strategy
How to integrate social listening into a digital strategy, i.e. listening to the conversations that take place on social media around our brand.
4' reading time
in Marketing with Experiences
SEO consulting and the hospitality approach
What is and how does the SEO consultancy for TSW work, according to the approach of welcoming users and search engines.
6' reading time
in Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
Every day everything we choose is influenced by cognitive biases: it is essential to take them into account to design better experiences. Here's how we do it.
5' reading time
in Marketing with Experiences
What is it and how do you design a Marketing Funnel?
What is and how to successfully design a marketing funnel, examples of possible optimal processes for a perfect strategy.
2' reading time
in Design for Experiences
Brand Identity Design according to TSW: an approach based on listening, Co-Design and archetypes
Correct Brand Identity Design, a complex discipline. What it is, how it is built, and the importance of Co-Design as a new approach.
4' reading time
in Experiences in our projects
Love and human experience for human progress will give us a better world
Today, full of uncertainties, it is vital to focus on human progress, principle that will give us a better world.
1' reading time
in Design for Experiences
The art of theater at the service of communication in the workplace, for a truer teamwork
Theatre art and work environment: facilitating interpersonal relationships, team building, listening to people and managing emotions.
2' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing
The Sixth W Scientific publications Contacts Work with us

© 1997-2022 TSW S.r.l. Società Unipersonale P.I. 02424910269

Ita Eng
PRIVACY POLICY COOKIE POLICY