Content marketing: why is it more valuable if it is done with people?
The planning of content with people is a fundamental step to ensure that companies can rediscover their original goal: to succeed in generate value for the people who come to them.
2' reading time
Open places to find and give hospitality to People’s Experiences
Open places: the opportunity to come and visit us to better understand the approach we carry out in our laboratories where you will find our researchers who confront themselves every day with the reality of people’s lives.
3' reading time
Realizing a multilingual and multi-country SEO with people
To intervene with a personalized SEO, through a listening job carried out directly with the people of each specific Country and giving companies the opportunity to increase online visibility and consolidate their positioning.
2' reading time
What is SEO? Keywords or people?
SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.
4' reading time
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
With the Sixth W approach, TSW creates simple, natural, rewarding, and therefore, as the Slow Food founder Carlo Petrini says, more good, clean and fai experiences.
1' reading time
The evolution of the Marketing Mix: the meaning of the fifth P, People
This article wants to highlight the value of the fifth P of the marketing mix, that of People.
3' reading time
SAVE with TSW: designing an airport together with the passengers
SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.
2' reading time
The Millennials in 2018: characteristics and evolution of people born between 1980 and 1995
Millennials: Who are they and how did they change. The generation born between 1980 and 1995, the first target with high digital knowledge.
6' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing