#The Sixth W approach

WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.

Realizing a multilingual and multi-country SEO with people
To intervene with a personalized SEO, through a listening job carried out directly with the people of each specific Country and giving companies the opportunity to increase online visibility and consolidate their positioning.
2' reading time
What is SEO? Keywords or people?
SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.
4' reading time
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
With the Sixth W approach, TSW creates simple, natural, rewarding, and therefore, as the Slow Food founder Carlo Petrini says, more good, clean and fai experiences.
1' reading time
The evolution of the Marketing Mix: the meaning of the fifth P, People
This article wants to highlight the value of the fifth P of the marketing mix, that of People.
3' reading time
SAVE with TSW: designing an airport together with the passengers
SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.
2' reading time
The Millennials in 2018: characteristics and evolution of people born between 1980 and 1995
Millennials: Who are they and how did they change. The generation born between 1980 and 1995, the first target with high digital knowledge.
6' reading time
Neuromarketing: the approach that unites neuroscience and the study of the consumer
The application of neuroscientific techniques to the study of consumer reactions: between "scientific value" and "fake news", the birth of an "approach", the Neuromarketing, which for us focuses on the person.
12' reading time
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
6' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing