#The Sixth W approach

WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.

We enhance experiences by listening: the TSW approach
The 5 W rule today has a new element, which is fundamental for us: the WITH. A notion of togetherness that is the basis of the deep motivations of many of our practices.
2' reading time
Free Will: Man is still the center of history, and will not be overthrown by artificial intelligences
In a world in which technological progress is continuous and artificial intelligence increasingly enters everyday life, how does the relationship between man and technology reframe itself and evolve?
18' reading time
TSW speaker at Measuring Behavior 2018 in Manchester
TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.
1' reading time
Let’s start from why: the value of people’s experiences according to TSW
Testiamo e miglioriamo le esperienze con le persone, non solo “per” le persone. Lavoriamo con le aziende, non solo “per” le aziende.
2' reading time
The new TSW Experience Lab in Milan
The approach that distinguishes TSW has always aimed at sharing, listening, dialogue, confrontation, co-creation of experiences.
1' reading time
From data to people: the importance of Data Strategy
People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.
3' reading time
2018 tips: what it means to start from the experience of people
Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.
3' reading time
One goal: to involve people
A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.
5' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing