WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.
SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.
The application of neuroscientific techniques to the study of consumer reactions: between "scientific value" and "fake news",
the birth of an "approach", the Neuromarketing, which for us focuses on the person.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think.
The word comes from the Latin uti use, simple then.
Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
The Manifesto of the Sixth W speaks of people, of their involvement, precisely of With, which is a good practice and an antidote especially if it is aimed at certain corrupt practices.
A history of values that today we try to make explicit to aggregate more and more people around the WITH (The Sixth W), which starts from the centrality of people and the quality of the experiences they live.
The 5 W rule today has a new element, which is fundamental for us: the WITH. A notion of togetherness that is the basis of the deep motivations of many of our practices.