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Journal of Experiences

#The Sixth W approach

WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.
in Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
For TSW's approach, good design means involving customers and their experiences. This research was applied to UniCredit’s online adv.
1' reading time
in Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
Listening to those who really use a product or service creates real value for companies and their customers. Let's see the project in collaboration with ImpREsa.
2' reading time
in Experiences in our projects
TSW partner of Laborability: listening to people, inside and outside of companies
Sharing everything that people and companies need to know about the world of work. Co-design and creating value from the inside out.
2' reading time
in Laboratories of Experiences
Fewer personas, more people
We simplify a language that uses English words, cripples its form, and changes its meaning. We choose Italian to convey precious concepts.
2' reading time
in Laboratories of Experiences
The world is our laboratory
In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.
1' reading time
in Laboratories of Experiences
Companies and customers: two different planets?
Reconnecting those who design products and services with the people they are intended for, helps the corporate planet to take care of the customer experience.
2' reading time
in Experiences in our projects
Creating a business and communication strategy with people: the case of Pianca
How to create an effective brand strategy by involving people and measuring their experiences, implicit and explicit, online and offline: our project for Pianca.
2' reading time
in Marketing with Experiences
Social listening: what it is and how to integrate it into your digital strategy
How to integrate social listening into a digital strategy, i.e. listening to the conversations that take place on social media around our brand.
4' reading time
in Marketing with Experiences
SEO consulting and the hospitality approach
What is and how does the SEO consultancy for TSW work, according to the approach of welcoming users and search engines.
6' reading time
in Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
Every day everything we choose is influenced by cognitive biases: it is essential to take them into account to design better experiences. Here's how we do it.
5' reading time
in Marketing with Experiences
What is it and how do you design a Marketing Funnel?
What is and how to successfully design a marketing funnel, examples of possible optimal processes for a perfect strategy.
2' reading time
in Design for Experiences
Brand Identity Design according to TSW: an approach based on listening, Co-Design and archetypes
Correct Brand Identity Design, a complex discipline. What it is, how it is built, and the importance of Co-Design as a new approach.
4' reading time
in Experiences in our projects
Love and human experience for human progress will give us a better world
Today, full of uncertainties, it is vital to focus on human progress, principle that will give us a better world.
1' reading time
in Design for Experiences
The art of theater at the service of communication in the workplace, for a truer teamwork
Theatre art and work environment: facilitating interpersonal relationships, team building, listening to people and managing emotions.
2' reading time
in Design for Experiences
Analogy between sport and work. How sport changes the perception of work
Analogies between sport and work, taking preparation, approach, objectives from the world of sport, changes the perception of work.
4' reading time
in Design for Experiences
At the time of Coronavirus and smart working, being working mothers in Italy
What does it mean to manage "the coronavirus emergency" for working mothers? The smart working experience, with pros and cons.
5' reading time
TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO
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