#The Sixth W approach

The Manifesto of the Sixth W speaks of people, of their involvement, precisely of With, which is a good practice and an antidote especially if it is aimed at certain corrupt practices.

A history of values that today we try to make explicit to aggregate more and more people around the WITH (The Sixth W), which starts from the centrality of people and the quality of the experiences they live.

The 5 W rule today has a new element, which is fundamental for us: the WITH. A notion of togetherness that is the basis of the deep motivations of many of our practices.

In a world in which technological progress is continuous and artificial intelligence increasingly enters everyday life, how does the relationship between man and technology reframe itself and evolve?

TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.

Testiamo e miglioriamo le esperienze con le persone, non solo “per” le persone. Lavoriamo con le aziende, non solo “per” le aziende.

The approach that distinguishes TSW has always aimed at sharing, listening, dialogue, confrontation, co-creation of experiences.

People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.

Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.

A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.

We were at the seminar on Programmatic & Marketing Automation organized by IAB Italia. Here's what we learned, between the importance of data and creativity.

Anthropological marketing help us understanding that human aspect that goes beyond the one related to the role of customer, focusing on human culture, between psychology and philosophy.

Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.

From the union of Marketing and Anthropology, a new approach is born that puts people at the center and allows us to analyze their needs and desires.

Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.

A reflection on neuromarketing in relation to traditional market research and the criticisms that are made against it.